Senior Digital Media Planner

Situation Interactive - New York, NY3.7

Situation helps brands build passionate communities through digital-first marketing strategies. Since our founding in 2001, we’ve worked with some of the world’s leading brands including Stoli Vodka, The Metropolitan Opera, HBO, Major League Soccer, Wicked, National Geographic, Dear Evan Hansen, Mean Girls, Meals on Wheels and The Ad Council. Our competitive edge continues to be our ability to develop and leverage proprietary insights gathered from joining the front lines of the world’s most passionate brand communities. Our work spans creative, media, communications, and technology solutions for a wide range of industries. Situation has also been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

If you’re looking for a work environment that values big ideas, diverse voices, and above all, its people, you will love working here.

We are seeking an experienced Senior Digital Media Planner to manage digital media strategy for top-tier entertainment and live event clients. This is a full-time, on-site position offering 401k and health benefits – awesome! We’re looking for someone with a minimum of three to four years of digital media planning experience in an ad agency.

This role develops and executes digital media plans based on client objectives in collaboration with our internal team members. You’ll also work with vendors and partners to optimize your media campaigns and ensure delivery by pulling pacing reports. The ideal candidate will be able to carry out deep, expert analysis of the campaign progress as well as communicate that information into a clear, easy-to-understand report for clients. We’re also looking for a budget rockstar, someone who can ensure their campaigns run at their maximum efficiencies.

  • To learn what it's really like to be a Media Planner at Situation, listen to our Spotlight Podcast here!
Are obsessed with media. You love it. You live it. It’s the job you were born to do.
Are frequently described as meticulous, detail-oriented and laser-focused.
Have superior time management and organizational skills. For you, being late and being disorganized are the absolute WORST.
Love “connecting the dots.” You can participate in a brainstorm or strategic planning session for a client, and immediately understand the media ramifications of those big creative ideas.
Can effortlessly build relationships with outside vendors, Situation media traffickers, media buyers, and our billing and client services departments. You understand the importance of these relationships and work hard to maintain them.
Are a natural when it comes to communication and presentation skills. You rock talking in front of a room full of people…and the people in the room think you rock, too.
Have an outstanding knack for explaining new or complicated concepts in simple terms. You don’t break a sweat when you have to describe the difference between PPC and CPM to a total media newbie.
Love coming up with new ways to think about old problems. You seek out innovative opportunities and strategize creative solutions to meet your clients’ needs and to improve internal processes.
Are obsessed with online media trends, and make it your business to be ahead of the curve.
Love numbers and using data to make strategic decisions.
A minimum of 3 – 4 years of experience in digital media planning in an ad agency
Previous experience with Google Campaign Manager (DoubleClick) and Display & Video 360 (DoubleClick Bid Manager) experience is preferred
Working knowledge of the full suite of products in the Google Ads (AdWords) interface including Search, Video, and Display
Previous experience and familiarity with Google Analytics
Previous experience with paid social platforms (Facebook and Instagram, Twitter, Snapchat, Pinterest)
Proficiency in Microsoft Excel, Word and PowerPoint
While we offer a competitive salary and benefits for the position, we also offer a range of perks for mind, body and spirit that have continued to put us among the best places to work.

Three we think you'll enjoy the most:
1. Access to the best entertainment NYC has to offer: free museum admission, the best seats on Broadway and other see-it-to-believe-it experiences
2. Summer Fridays (half days) from Memorial Day through Labor Day
3. Free Dunkin’ Donuts card and snacks in the kitchen