PUBLIC INFORMATION DIRECTOR 1

State of Louisiana - Baton Rouge, LA

Commission
Supplemental Information

This position is similar to a Director of Marketing position. It will be responsible for managing the successful implementation of the LED marketing strategic plan, including advertising, digital, program promotion, and internal coordination. This position will also be required to have strong analytical skills to understand and execute against determined return on investment metrics for marketing tactics.

No Civil Service test score is required in order to be considered for this vacancy.

To apply for this vacancy, click on the "Apply" link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.

For further information about this vacancy contact:
Dawn S. Thibodeaux
Human Resources Director
Dawn.Thibodeaux@la.gov

Qualifications

MINIMUM QUALIFICATIONS:
A baccalaureate degree plus four years of professional level experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking.

SUBSTITUTIONS:
Experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking will substitute for the required degree on the basis of one year of experience for thirty semester hours of college.

A baccalaureate degree with twenty-four semester hours in English, speech, journalism, marketing, mass communications, broadcasting, library science, public relations, or a combination of the above courses to total twenty-four semester hours will substitute for one year of the required experience.

Graduate training which included a combination of eighteen semester hours per thirty in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for one year of the required experience.

A master's degree in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for one year of the required experience.

NOTE:
Specialized college credit will substitute for a maximum of one year of the required experience.

NOTE:
Any college hours or degree must be from a school accredited by one of the following regional accrediting bodies: the Middle States Commission on Higher Education; the New England Commission of Higher Education; the Higher Learning Commission; the Northwest Commission on Colleges and Universities; the Southern Association of Colleges and Schools; and the Western Association of Schools and Colleges.

NOTE:
Graphic design, graphic art and technical jobs in radio/TV production will not be considered as qualifying. Some examples of technical radio/TV production jobs include but are not limited to TV camera operators, directors, production technicians, sound technicians, or video technicians. In addition, retail sales is not qualifying under marketing.

Job Concepts

Function of Work:
To plan and administer all communications, public relations, and/or web page goals and objectives for an office or small agency.

Level of Work:
Manager.

Supervision Received:
Broad direction from a higher level Public Information Director, administrator, or agency secretary.

Supervision Exercised:
May supervise Public Information Officers, clerical and other technical employees.

Location of Work:
May be used by all state agencies.

Job Distinctions:
Differs from Public Information Officer 3 by the presence of responsibility for all public information initiatives within an office or small agency and/or supervision of professional public information officers.

Differs from the Public Information Director 2 by absence of responsibility for all public information initiatives for a large agency.

Examples of Work

Serves as agency or office spokesperson with the media, community, and in crisis situations.

Serves as division director.

Addresses legislative issues impacting the department with the media.

Serves as web administrator and electronic commerce administrator for the office or agency, providing information to the web page.

Approves all information entered on the agency's web page by lower level webmasters.

Develops training programs and conducts training of agency media liaisons and webmasters.

Develops and implements public relations programs for both ongoing and new programs within the agency or office. This includes the preparation of news releases, fact sheets, media advisories, brochures, posters, press conferences, articles, PSAs, audio video programs, and/or billboards.

Develops and implements agency Web Page Policy.

Develops and implements agency Media Relations Policy and Media Relations Plan.

Develops and implements agency Crisis Management Plan.

Designs agency web page, selects web page software and appropriate technology to use on the web page.

Develops and publishes agency news to the Louisiana State web page daily or as needed.

Successfully achieves communications, public relations, and/or web page goals and objectives for the office or small agency.

Interprets agency programs for the media and the public, including technical areas peculiar to that agency.

Identifies potential public relations problems and advises agency officials of appropriate preventative actions.

Influences top level staff to take specific actions regarding public relations activities.

Justifies agency decisions in negotiating on whether program actions should be reported on to the public by the media.

Oversees agency use of contracted advertising and public relations.

Manages the communications, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments
and approving and reviewing expenditures.

Interacts with top level agency staff, news media representatives, other agency public relations officials, legislators, federal agency and international organizations representatives, the governors press office, and corporate executives on issues relating to public relations activities within the department or office.

Has functional authority over up to several hundred agency or office media liaisons on quarterly public relations campaigns.

Conducts regular public relations campaigns with assistance of agency media liaisons across the state.

Indirectly supervises up to several hundred agency or office media liaisons on quarterly public relations campaigns.

Responds to electronic commerce inquiries for the office or agency.

Indirectly supervises high level administrative staff on the public relations task force in planning and implementing annual public relations campaigns for the office or agency.

Initiates, develops and maintains media contacts for disseminating information.

Persuades the media to report or not to report on agency programs.

Develops audio video presentations.

Researches materials for and writes speeches on selected topics for agency executives.

Conducts marketing for agency programs, services, and Louisiana products.