Public Relations Account Executive (Consumer + Lifestyle)

The Fearey Group - Seattle, WA (30+ days ago)

The Fearey Group, the Pacific Northwest’s most established independent public relations and public affairs firm, is seeking to hire a savvy professional as an Account Executive for its Consumer + Lifestyle team. The Fearey Group’s mission is to build trusting and enduring relationships one conversation at a time. The firm consists of professional consultants who provide business and communications strategy – and most of the time, the firm implements and leads campaigns, initiatives and programs to drive results for the people and organizations it services.

After mastering the basic skills in the Assistant Account Executive position, this staff member’s role and its emphasis is placed on growing independent work with an emphasis on self-sustaining project management, client relations, media relations, digital/marketing, and/or lead generation, among other skills.

The individual should possess the ability to hit the ground running in a fast-paced environment and consistently deliver high-quality results. The candidate should demonstrate a high level of personal initiative, integrity and responsibility. The Fearey Group recognizes individuals with drive, creativity and an entrepreneurial spirit.

A Bachelor’s degree in communications, PR, journalism, digital media or marketing
Two to three years working as an employee in PR, journalism or marketing, agency experience preferred
Experience with media monitoring tools such as Cision, TVEyes, Meltwater Lexis Nexus and social media tools such as Hootsuite, Simply Measured, SEM Rush is a plus
Knowledge of Google Analytics and how it is applied to and can influence PR
Strong written and verbal skills with knowledge of AP style
Candidate must have an engaged social media persona
Self-starter – ability to work well alone and with others
Critical thinker
Attention to detail is a must!
Passionate about getting stuff done and making a difference
Proven ability to effectively organize and manage multiple tasks
Basic understanding of integrated communications, media relations and social media
Ability to organize, coordinate and implement multiple projects

Account Management

Serve as dedicated team member on multiple accounts
Serve as secondary client contact for assigned accounts
Own projects from start to finish, including supervision of junior staff and approval process with senior staff
Provide oversight of junior staff deliverables
Exhibits a deep understanding of assigned clients, accounts and industries
Coordinate and implement programs, plans and special events under the supervision of an account lead
In certain cases, develop mini-plans or account activities and then implement with desired results
Responsible for creation of client content materials including, but not limited to, news releases, fact sheets, backgrounders, briefing books, pitch letters, Q&As, metrics and general client correspondence
Generate ideas for programs that map to client objectives and conduct relevant research
Support tracking and reporting for all accounts
Write client and internal correspondence effectively and with limited supervision
Successfully plan and execute client activities such as press trips, media tours, digital campaigns, new creative concepts, business missions, strategic plans for clients, roadshows, new social media programs and other special programs or events
Exhibit competency in draft client marketing materials, such as website content, e-newsletters, collateral materials, web-to-leads campaigns, Google pages, etc.
Media Relations

Lead media relations efforts including outreach approach, media list development, creative pitch ideation, outreach and relationship(s) building
Work with support team to monitor and flag appropriate coverage to team and client
Oversee media monitoring and daily news tracking performed by other team members
Proactively identify story ideas and work with supervisor to develop
Effectively place client messages and spokespeople in target media outlets
Effectively help clients merchandise media placements in other marketing channels
Exhibit competency in drafting copy for client media materials
Social Media

Create draft content, including tweets and other social media channels
Create and manage social media editorial calendars to be reviewed by account lead – this goes beyond just posting but it includes customer service and engagement as well
Monitor client social media channels
Help manage client social media channels under the supervision of the account lead
Regularly suggest ideas, manage the planning and comfortably execute campaigns on behalf of clients
Support Fearey marketing by creating social media content, blog posts and other activities on behalf of the agency – must contribute at least one blog post a month to Fearey blog and can provide additional ideas for Fearey marketing
Business Development

Conduct research to support development of new business proposals for senior staff, including client briefs and competitive audits
Assist with development of presentation materials
Participate in team strategy, brainstorming meetings

What we’re looking for:
Outgoing and enthusiastic personality. We need a go-getter!
Comfortable and confident talking to leaders, executives and ambassadors online and offline
Solutions-focused and driven by results
Excellent communication skills: solid grammar, ability to write concisely, great on the phone!

401(k) plan with match on employee contributions
100% paid premium for employee’s medical, dental and vision coverage
Five percent commission on all new business accounts identified and awarded to the firm
PTO and a minimum eight paid holidays
100% paid ORCA card or parking stipend
Bike parking and showers are available
Lunch provided on Fridays

How to apply:
Email resume, cover letter and links to online portfolio or attach work samples Christine Nettles at (no phone calls please).