Media and Communications Specialist

City of Sacramento - Sacramento, CA (30+ days ago)4.1


The Department of Utilities is recruiting for a Media and Communications Specialist to serve as the Department's main spokesperson, community liaison, marketing strategist, and media specialist. This person will work closely with and receive support from the Department and the City Manager's Office to advance the marketing of the City's innovative and progressive water resources programs. They will also work closely with the many education and outreach programs the Department has, related to regulatory programs such as water conservation, stormwater management, floodplain management and sanitary sewer management. This position will, at times, provide and receive assistance from the City Manager's media and communications team. In addition, this position will be responsible for the following:
  • Development and implementation of marketing campaigns and materials (press releases, public relations, media opportunities and strategic initiatives)
  • Ballot measure communication and outreach
  • Public noticing of rate adjustments
  • Responding to public records requests
  • Web design and content development
  • Representing the City and coordinating regional efforts with other municipal agencies
  • Responding to media inquiries and drafting press releases


The ideal candidate should have extensive experience and expertise with the following: implementing marketing campaigns; public speaking; working with diverse community organizations; presenting, discussing, and responding to controversial subject matter in public forums; and political acumen. Excellent writing skills are required. The ideal candidate must have the ability to work flexible hours; the position will require the ability to answer public and media inquiries and work after regular business hours and on weekends/holidays as necessary.


Under general direction, the Media and Communication Specialist plans, organizes, and directs a comprehensive public information, media relations, and communication program for a City Department; through public outreach and educational programs, promotes a department's goals, mission, and values; provides strategic and public affairs direction for assigned department; and directs publicity of special projects and events.


This advanced journey-level classification is populated with multiple incumbents responsible for the design and implementation of public relations, communication, and media programs for a City department. Incumbents are responsible for maintaining cooperative working relationships and communication with the Mayor and City Council, department management, other City departments, the media, and the public. Incumbents are generally highly visible, with extensive public and media contact and have considerable latitude for individual judgement and action within established guidelines. The Media and Communications Specialist is distinguished from the Media and Communications Officer in that the latter is a single-position classification that oversees communication plans and media strategies for the entire City as opposed to a single department.


General direction is provided by a department head or higher level management staff. Some positions function as internal consultants and require coordination among multiple divisions in a department. Assignments may require the direct or indirect supervision of technical, paraprofessional, and administrative staff.

  • Develops, implements, and oversees external communication plans, media strategies, marketing, and public affairs programs in accordance with department goals, mission, and values; researches public opinion and emerging issues.
  • Provides strategic direction and advice to department director and managers on emerging and urgent communications issues; recommends responses; trains department executive team on media and public relations issues.
  • Plans, organizes, and implements logistics of press events and media relations that support communication initiatives of the department; coordinates events with public and private sector agencies, businesses and community groups; serves as departmental spokesperson.
  • Develops and distributes media releases, media advisories, news releases, newsletters, informational brochures, speeches and other materials to alert public of departmental programs, events, and services.
  • Develops, implements, and oversees internal communication plans and strategies; prepares content for and/or design of employee newsletters; coordinates development and implementation of intranet based services; develops and manages web page content.
  • Interacts with the Mayor and City Council with regard to community meetings, media events, project openings, etc; responds to requests from City Council; prepares and presents briefings to City Council, business leaders and community groups; conducts or advises in the conduct of focus groups, public hearings, and community meetings; develops curriculum and presents information to school and community organizations.
  • Monitors, reports on, and assures compliance with new legislation applicable to the department.
  • Develops and monitors unit budget; selects and manages consultant contracts; reviews work for accuracy and consistency with department image; selects, supervises, trains, and evaluates the work of technical, paraprofessional, and support staff.
  • Provides exceptional customer service to those contacted in the course of work.
  • Other related duties may be assigned; not all duties listed are necessarily performed by each incumbent holding this classification.


Knowledge of:
  • Planning, developing, and coordinating comprehensive local government public relations, communications, and media relations programs.
  • Principles and practices of program management, including methods used to evaluate program objectives and goals.
  • Correct English grammar, vocabulary, spelling, and punctuation.
  • Emerging trends of public relations and communication.
  • Principles and techniques of mass and targeted communication, public speaking, and marketing.
  • City governmental structures and processes, including city-wide and department specific services, programs, and activities.
  • Principles and techniques of establishing and maintaining good relations with City departments, news media, outside agencies and organizations, and the public.
  • Principles and techniques of consensus building.
  • Principles and practices of supervision.

Ability to:
  • Access the political environment and make sound political decisions under pressure.
  • Speak effectively in public and before groups.
  • Analyze and evaluate information from a strategic perspective.
  • Evaluate and recommend courses of action to department management on issues related to the department's communication strategy.
  • Establish a departmental media and communications plan that complements the City's overall brand and image.
  • Understand, interpret, and simplify a variety of technical subjects.
  • Develop, implement, and oversee a comprehensive media and public relations program.
  • Prepare and edit a variety of written informational and promotional materials such as brochures, newsletters, and pamphlets.
  • Prepare written analysis, evaluation, summaries, recommendations, correspondence, and other reports.
  • Organize and prioritize workload to meet a variety of conflicting deadlines.
  • Utilize applicable computer hardware and software applications, including graphic and web design programs.
  • Establish and maintain effective working relationships with those contacted in the course of work; interact with people from a variety of backgrounds.
  • Plan, direct, and supervise subordinate staff.



Four years of progressively responsible professional level experience in public relations, corporate communications, or journalism.



A Bachelor's Degree from an accredited college or university with a major in communications, marketing, journalism, English, or a closely related field.

Proof of Education:
Proof of education such as college transcripts and degrees must be submitted to the City of Sacramento Employment Office in person, as an attachment(s) to the online application, or fax to (916) 596-1556. If submitting in person or via fax, please include your name and Recruitment #001775-18-DOU on your documents.

An applicant with a college degree obtained outside the United States must have education records evaluated by a credentials evaluation service. This evaluation must be submitted before you will be considered for any positions.


Driver License:

Possession of a valid California Class C Driver License at the time of appointment. Individuals who do not meet this requirement due to physical disability will be reviewed on a case-by-case basis.

Working Conditions:

Some incumbents in this classification may be required to work flexible hours, including nights, weekends, and holidays.


Please note, the City of Sacramento's preferred method of communication with applicants is via e-mail. As such, please ensure you verify the e-mail address on your application, and check your e-mail frequently, including your spam and junk folders. All e-mail notifications can also be accessed through the applicant inbox.

1. Application: (Pass/Fail) – All applicants must complete and submit online a City of Sacramento employment application to the Employment Office:
  • Employment applications must be submitted online; paper applications will not be accepted.
  • Employment applications will be considered incomplete and will be disqualified:
    • If applicants do not list current and past job-related experience in the "Work Experience" section. Note: Qualifying experience is based on 40 hours per week (pro-rated if less than 40 hours/week).
    • If "see resume" is noted in the "Work Experience" section; a resume will not substitute for the information required in the "Work Experience" section.
  • Proof of education and/or degree equivalency must be submitted online with your application, emailed to, delivered in person, or sent to the Employment Office by fax or mail by the final filing deadline.

2. Supplemental Questionnaire: (Pass/Fail) – In addition to the City of Sacramento employment application, all applicants must complete and submit online responses to the supplemental questionnaire:
  • Responses to the supplemental questionnaire must be submitted online; paper questionnaire will not be accepted.
  • Incomplete supplemental questionnaire will not pass the review process; omitted information cannot be considered or assumed.
  • A resume will not substitute for the information required in the supplemental questionnaire.
  • Possession of the minimum qualifications is not necessarily a guarantee of further advancement in the selection process.

3. Screening Committee: (Pass/Fail)– Human Resources will evaluate employment applications for the minimum qualifications stated on the job announcement.

4. Interview Process: Human Resources will forward qualified applications to the hiring department. Those determined to be the most qualified candidates will be invited to participate in an interview process. The Director will review the results, if necessary conduct additional interviews, and forward the recommendation to the City Manager's Office for final action.

5. Conditional Hire: Upon receipt of a conditional offer, the selected candidate must complete LiveScan / fingerprinting and receive Human Resources approval prior to receiving a start date from the Department.


For questions concerning this job announcement and the application process:
  • Please visit for a comprehensive, step-by-step guide to the application process.
  • For technical support between 6 AM - 5 PM PT, contact Live Application Support at 855-524-5627.
  • Visit the City of Sacramento Human Resources Department website at;
  • Send an email to;
  • Call the Human Resources Department at (916) 808-5726; or
  • Visit the Human Resources Department at Historic City Hall, 915 I Street, Plaza Level, Sacramento, CA 95814.