Our vision at Petco is Healthier Pets. Happier People. Better World. We’re making things better for pets, people and the planet through our Think Adoption First philosophy, the Petco Foundation and other important initiatives that focus on putting animals first, educating pet parents and reducing our carbon footprint. The journey starts with knowledgeable, passionately engaged associates who are proud to recommend Petco as a place to work, who believe in our Vision and who are committed to delivering a superior customer experience.
From our retail stores and our network of Distribution Centers to our Corporate offices, you'll work with others who share your values and commitment. We seek individuals who are passionate about animal welfare, have great people skills and are driven to grow and advance in their careers with us. Our ongoing growth is creating exceptional opportunities for professional development and personal enrichment throughout our organization.
The Marketing Manager will lead, manage, develop, and execute strategic category marketing initiatives that will position the Petco enterprise as the leading omnichannel pet company and to help pet parents create the best lives for their pets.
Essential Job Functions:
The incumbent must be able to perform all of the following duties and responsibilities with or without a reasonable accommodation.
MARKETING STRATEGY DEVELOPMENT: Develop the Marketing Strategy based on business goals and objectives, key customer insights, and desired behavioral or emotional shifts from the customer. Work cross-functionally to develop marketing platform, define metrics, creative deliverables, optimal media mix, and messaging strategy to bring the initiatives to life
MARKETING PLANNING AND EXECUTION: Create integrated marketing and promotional plans to deliver on the strategy and partner with cross-functional teams to execute on time and on budget.
COMMS STRATEGY: Own annual communication strategy, define key messages and determine cadence that best aligns to consumer mindset. Define communication hierarchy and partner with cross-functional teams to implement it across channels for consistent messaging in market.
CREATIVE OVERSIGHT: Articulate creative deliverables and ensure they deliver against defined Marketing Strategy. Provide timely, thoughtful, and actionable feedback that inspires great work.
MEASUREMENT: Monitor campaign performance, report on key findings, and adjust plans accordingly to maximize spend and reach. Leverage data and end-of-season campaign reporting to inform future initiatives.
INNOVATION: Identify new opportunities through the use of customer insights, market research and competitive intelligence. Develop, direct, and ensure an integrated activation of the Marketing Strategy to maximize Petco’s sales, profits, engagement and loyalty.
BRAND VOICE: Ensure that Marketing communications and programs are consistent with Petco’s brand identity and voice
Most job duties are performed while seated indoors with little or no exposure to hazard. Some travel may be required via automobile or airplane to develop relationships, strategic planning and marketing execution. Non-standard work hours may be required.
This position may co-lead cross-functional teams over which it does not have direct authority.
The majority of job duties are performed while seated indoors with little or no exposure to hazards. Some domestic travel to vendor offices, agencies, or conferences may be required.
The successful candidate will have excellent leadership and communication skills. The ability to listen, synthesize, lead, explain and communicate at all levels will be critical. A bachelor’s degree and at least five years as a business, marketing or merchandising leader in a comparable sized organization or equivalent experience developing and executing strategic initiatives (e.g., management consultant) in a larger organization is required. Experience working with in-house creative teams and/or external advertising agencies. Experience presenting to executive-level leaders. This position is deadline intensive and requires the ability to gracefully and seamlessly handle multiple tasks and while simultaneously being highly visible