The Digital Advertising Specialist is responsible for managing digital advertising initiatives to support the Production and Digital Marketing Teams in the implementation of digital, mobile and email campaign strategies and tactics as related to the weekly ad and promotions. Additionally, the Digital Advertising Specialist is responsible for working with the Digital Marketing Team to maintain and further develop processes for standardized email programs and online content production, including but not limited to display ads, online flyer and CMS upkeep. The ideal candidate will have both passion and experience in articulating best practices and knowledge of how to maximize digital tools to engage with customers. A high degree of organization and self-motivation is required.
Manage digital aspects of weekly ad circular and related components on sprouts.com and mobile app.
Review marketing calendar to anticipate messaging and design needs for digital properties. Create and propose solutions, making adjustments based upon feedback.
Work with appropriate teams to develop social and web display ads to amplify major promotions.
Collaborate with Digital Team to create graphics, photos and brand elements for Sprouts’ email and web properties.
Ensure all development and design meets high-quality standards and goes through appropriate channels for approval.
Keep current with emerging web and communication technologies through relevant blogs, forums and events.
Other related duties as assigned.
Knowledge, Skills, Abilities and Physical Requirements
Two or four-year degree in marketing, advertising, visual communications, or related field with 2-3 years’ experience in online marketing and web development/design; or an acceptable combination of education and experience.
Understanding of how to represent a consumer brand well across a variety of digital channels.
Thorough understanding of Adobe Design Suite (Photoshop, Illustrator, Dreamweaver).
Experienced with a variety of web, social, mobile content management systems and platforms. Experience with Salesforce Marketing Cloud a plus. HTML experience also a plus.
Excellent verbal and written communication skills. Must be detail minded and result oriented.
Skilled at working collaboratively with multiple teams in a fast-paced, deadline-driven environment.
Strategic thinker with the ability to balance competing needs, generate creative approaches and manage uncertainty.
In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:
Opportunities for career growth
15% discount for you and one other family member in your household on all purchases made at Sprouts
Employee Assistance Program (EAP)Eligibility requirements may apply for the following benefits:
401(K) Retirement savings plan with a generous company match
Affordable benefit coverage, including medical, dental vision
Pre-tax Flexible Spending Accounts for healthcare and dependent care
Company paid life insurance and short-term disability coverage
Grow with us!
If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.