We are seeking a creative and strategic Head of Content Strategy to join our team. This role will be responsible for developing, implementing, and managing a comprehensive content strategy across Codefi's programs, with an initial focus on our nationally recognized Startup Programs. The ideal candidate will be an expert storyteller, a skilled project manager, and a data-driven strategist capable of creating engaging content that resonates with our diverse audience of entrepreneurs, investors, and community stakeholders.
This is a full-time employment position, with a flexible working arrangement from Codefi's regional office in Springfield, the heart of Missouri's fastest-growing region. The role offers the ability to work from home while maintaining a connection to our vibrant entrepreneurial community.
Key Responsibilities:
1. Content Strategy Development:
- Create and maintain a comprehensive, high-impact, data-driven content strategy aligned with Codefi's goals and objectives
- Conduct audience research to understand the needs and preferences of our target followers
- Work closely with program heads to understand content pillars and develop themes that support our brand message and program offerings
- Establish content calendars and workflows to ensure consistent, high-quality content production
2. Content Creation and Curation:
- Oversee the creation of diverse content types including podcasts, blog posts, social media, newsletters, whitepapers, case studies, and video scripts
- Write and edit compelling, SEO-optimized content that showcases Codefi's expertise and value proposition
- Collaborate with subject matter experts within the organization to develop thought leadership content
- Ensure all content adheres to brand guidelines and maintains a consistent voice across all platforms
3. Project Management:
- Lead content projects from ideation to execution, ensuring timely delivery and high-quality output
- Manage relationships & communications with program heads, designers, and other contributors
- Implement and maintain project management tools and processes to streamline content production
- Coordinate with various program heads to align content initiatives with program-specific goals
4. Content Distribution and Promotion:
- Develop and implement content distribution strategies across various channels including website, social media, email, and partner platforms
- Ensure content is effectively promoted and reaches the intended audience
- Identify opportunities for content repurposing and cross-promotion between different Codefi programs
5. Performance Analysis and Optimization:
- Establish KPIs and metrics to measure the success of content initiatives
- Regularly analyze content performance and provide data-driven recommendations for improvement
- Stay updated on industry trends, best practices, and emerging content formats to continually innovate our content strategy
Qualifications:
- 3+ years of experience in content strategy, content marketing, or related field
- Proven track record of developing and implementing successful content strategies, preferably in a startup ecosystem or similar business services environment
- Exceptional writing, editing, and proofreading skills with the ability to adapt writing style for different audiences and platforms
- Strong project management skills with experience using project management tools (e.g., Asana, Trello, JIRA)
- Data-driven mindset with experience in content analytics and SEO best practices
- Proficiency in HubSpot and familiarity with Figma, BugHerd, and Adobe Photoshop
- Familiarity with content management systems, email marketing platforms, and social media management tools
- Experience with video production and multimedia content creation is a plus
- Strong interpersonal skills with the ability to collaborate effectively across teams
- Passion for entrepreneurship and innovation ecosystems
- Bonus if you have a Bachelor's degree in Marketing, Communications, Journalism, or related field
This role offers an exciting opportunity to shape the content strategy for a dynamic, nationally recognized organization that is dedicated to fostering innovation and entrepreneurship. The successful candidate will play a crucial role in elevating Codefi's brand and supporting the growth of our startup ecosystem through compelling, strategic content initiatives.
Required: As great as it is for there to be features such as Easy Apply, we want to make sure we prioritize the consideration of applicants who are very intentional in their search for work. To help with this, in your cover letter, please let us know two things: 1) What is your "Why?" and 2) Please share with us if you have ever had an activity, skill, knowledge, collection or thing that you were exceptionally good at or passionate about. To apply, please submit your resume, portfolio, and a brief cover letter explaining why you're excited about this opportunity and how your experience aligns with our needs.
About Codefi:
We are eliminating the skills and opportunity gaps preventing workers and entrepreneurs in Southern Missouri from thriving in the tech economy.
Founded by tech entrepreneurs, we partner with public and private groups to educate and train tech professionals, nurture and provide capital to entrepreneurs, build and attract software-focused companies, and create vibrant communities of practice for collaboration.
Codefi is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Job Type: Full-time
Pay: $65,000.00 - $85,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Ability to Commute:
- Springfield, MO 65806 (Required)
Ability to Relocate:
- Springfield, MO 65806: Relocate before starting work (Required)
Work Location: In person
