Digital Media Manager - Infant & Child Nutrition

RB - Parsippany, NJ3.7

Full-timeEstimated: $98,000 - $120,000 a year
Digital Media Manager

RB is the world’s leading consumer health and hygiene company. We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands.

A fantastic opportunity is available for an enthusiastic and experienced Digital Media Manager to join our Marketing team in Parsippany, New Jersey.

Digital Media Manager

The Digital Media Manager works in collaboration with Brand Managers and agency partners to develop digital media plans that deliver against business objectives while delivering the highest possible ROI. You will be responsible for establishing digital media KPI’s across channels and work relentlessly to meet those goals by driving optimization strategies. As a multi-channel digital media native, you understand how to allocate media budgets to deliver the biggest bang for the buck. You live and breathe data, analytics and are unafraid to push the envelope. You thrive in an environment with multiple priorities that require quick thinking, flexibility, and attention to detail. This position offers deep exposure to digital marketing strategy and media planning, with significant ownership over the brand media strategy.

Key Responsibilities
Translate high-level business strategies into paid media tactics across all digital channels including SEM, Social, and Display.
Support the evolution of our paid media strategy to a conversion-based performance marketing approach.
Act as a day-to-day contact with paid media agencies to ensure deliverables are met and objectives are on track.
Provide input and clarity to media agency briefs.
Establish KPI’s and media dashboards to be shared with internal and global stakeholders.
Identify opportunities for media optimization and recommendations to improve ROI.
Partner with internal teams on DMP and utilization of 1st, 2nd and 3rd party data.
Identify new and emerging digital media platforms for test and learn opportunities.

5+ years in brand or agency digital media management
A strong hands-on background in Paid Search – AdWords certification a plus.
Bachelor’s degree level in a business or communications related subject
Experience with Google Analytics, Adobe Analytics or other similar web analytic platforms.
Proficiency in a variety of digital marketing tools and the ability to learn new technologies quickly
Understanding of how paid advertising, content marketing, PR, e-mail marketing and social media interact and bolster the overarching brand initiatives and goals
Deep understanding of the power of data and how to harness it for accessible insights
Prior experience with activating media campaigns utilizing a DMP.
Bachelor’s degree level in a business or communications related subject
Strongly results oriented with demonstrable track record of success
Ability to work in a global environment
A deadline- and detail-oriented nature—you thrive in a fast-paced, agile environment
Strong teamwork and communication skills—you’re open to listening to new ideas and take thoughtful action to bring them to life

Why RB?

Fast paced. Tired of having to jump though endless hoops to get things done? Not here. We move fast and deliver.
Growth. Frustrated by the lack of growth opportunities in your current company? Not here¡ RB takes pride in the development and continued growth of our employees through steady rotations and promotions.
Autonomy. RM empowers you to OWN what you do.
Iconic Global Brands. Take a look. You´ll be surprised at how many you already have in your home.
Feel good about the Company you work for! RB is committed to making the world a better place through betterrbusiness.
Passport Stamps. Does working internationally interest you? Perform well and Global doors can open for you at RB.
Work with smart people. We have a talented workforce that believes in sharing ideas to help each other, and the company succeed.
Vacation. We offer 4 weeks´ vacation, 9 core Holidays and 4 floating days.
16 weeks paid Maternity leave.
Competitive base salaries and bonuses.
Tuition reimbursement.

In return, RB will offer you a very competitive salary with excellent benefits, a fast-paced working environment with incredible opportunities to develop yourself, and the chance to progress your career within a truly global organization.

Apply Now for a chance to really change the game!

RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.