Website Director

AppDynamics - San Francisco, CA (28 days ago)3.4

About Us

AppDynamics is the Application Intelligence company. With AppDynamics, enterprises have real-time insights into application performance, user performance and business performance so they can move faster in an increasingly sophisticated, software-driven world. Our integrated suite of products is built on our innovative, enterprise-grade App iQ Platform that enables our customers to make faster decisions that enhance customer engagement and improve operational and business performance. AppDynamics is uniquely positioned to enable enterprises to accelerate their digital transformations by actively monitoring, analyzing, and optimizing complex application environments at scale which has led to proven success and trust with the Global 2000.

About the Role:
The marketing Website Director at AppDynamics has a proven track record of building, managing, and optimizing websites for B2B software products. This person has a clear strategy and roadmap for a website and is keenly aware of the purpose and focus of web pages throughout the user journey. The Website Director will be accountable for key business metrics such as organic and direct website traffic, page conversion, time spent, pages viewed, and lead generation (form fills). This is a strategic, leadership position with International scope and a growing team of web producers and project leads.

The Website Director will collaborate with the rest of the Digital Marketing team, the Product Marketing team, the Web Developers, and the Content team to build a clear, effective user journey, optimize for KPI’s, and present users with high quality and useful content. Their success will be measured by website results for pipeline creation, new customer acquisition, and measurable improvements in customer experience.


Manage & implement overall strategy for

Work with web engineering team to optimize website structure and content according to SEO and CRO best practices

Create contextual, dynamic experience for target audiences

Continually experiment with new ways to drive engagement and optimize leads/sales

Report monthly usage statistics

Work with stakeholders to develop content to support additional website needs

Collaborate with and educate campaign teams on SEO activities

Support demand gen efforts on landing page creation and optimization

Support Field Marketing team with high profile event web pages

Collaborate with Marketing Technology and Marketing Operations to evaluate and adopt new tools as needed

Support cross-functional stakeholders (such as Careers, PR, Community, etc) in web requirements

BS in related field

10+ years experience as Website Manager in a B2B SaaS business

Proven ability to translate buyer journey and personas, brand story and product messaging into an engaging experience for users

Demonstrated ability to balance the demands and requirements of multiple departments and stakeholders while managing priorities to support business goals

Strong communication and project management skills

Experience with Google Analytics, Demandbase, Optimizely and Mezzanine CMS


We know that the award-winning culture at AppDynamics is something to brag about, but here are more reasons that make you excited to get out of bed to come in the morning, like:

Medical, dental, vision coverage
401k match (4.5%)
Wellness perks (gym, hobbies, education, store discounts, personal finance)
4 weeks PTO, 5 days VTO, 14 holidays (including 1 birthday PTO and 1 floating holiday)
Mandatory company shut down between Christmas and New Years
Weekly catered breakfast and lunch, and all the snacks, fruits and drinks your heart desires, monthly happy hour events, and weekly massages
Brand new state of the art office in downtown San Francisco, centrally located near BART, Caltrain, Muni, the ferry, and a bike share station
Free shuttle service and pre-tax commuter benefits
Just a note

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