Trains and manages Database Marketing staff
Assists with staff hiring
Meets with senior management to learn of company’s strategic initiatives then develops tactical plan and calendar to execute initiatives
Hands-on development and error resolution of campaign management programs
Leads design and deployment of all property special event data requests
Responsible for all data inquiries relating to property/guest concerns
Learns and remains familiar with marketing vision, strategy, and tactics for each of the company’s properties, then assists in development of database campaigns to meet the needs of the properties
Drives direct communication in all channels, including mail, e-mail, text messaging and telecommunications
Execute all GEI campaigns by working across the multi-functional teams provided in the list below. These teams are only an example of the primary interactions, and additional resources may be required dependent on the project:
Corporate Database Marketing – strategy and campaign optimization
Corporate Creative – design, branding and variable automation
Corporate Planning and Analysis – framework for reporting and measurement
Corporate Purchasing – price quotes, cost negotiations
Outside Vendors – mail and email deployment
Property – trafficking data proofs, reinvestment strategy and recommended changes based on post-analysis
Prepares plans and reports on database segmentation, customer profile analysis and campaign performance
Coordinates communication between corporate marketing and property-level marketing departments to support departmental objectives
Stays current with industry technology around email delivery, email providers, text messaging other channels
Performs other duties as assigned
High School/GED or better.
Knowledge of CMS, LMS and SQL query writing preferred.
Experience developing and managing campaigns.
Three years of work experience in casino database marketing performing same or similar job duties.
Licenses & Certifications