Overview
We are seeking a dynamic and energetic Marketing Manager to join our team. The ideal candidate will be responsible for collaborating with the Marketing Team and implementing marketing strategies to enhance brand awareness and drive customer engagement. If you are passionate about marketing in the Outdoor space, and have a creative mindset, we want to hear from you.
Responsibilities
· Execute and manage strategic marketing plans to achieve business objectives
· Manage advertising campaigns across various channels including digital, print, and social media
· Create and manage engaging content for marketing materials, website, and social media platforms
· Manage SEO/SEM strategies to improve online visibility and drive website traffic
· Utilize performance marketing techniques to optimize campaign effectiveness
· Monitor and analyze marketing metrics to track and report on campaign performance
· Analyze and report on consumer feedback
· Execute new product launches across all channels
· Execute marketing budget
· Attend 10-15 tradeshows and marketing events per year
Skills
· Proficiency in content marketing, email marketing, social media marketing, and e-commerce strategies
· Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Experience with analytics tools (GA4, Meta Business Suite, Big Commerce)
· Excellent communication, organizational, and interpersonal skills
· Experience in setting up and optimizing PPC campaigns
· Bike or Outdoor Industry experience a plus
If you are a results-driven individual with a passion for marketing and possess the skills mentioned above, we invite you to apply for this exciting opportunity as our Marketing Manager.
Benefits
- Paid holidays and vacation
- Health, Dental & Vision Insurance
- 401k retirement plan offered after 6 months of employment
- Profit sharing
Job Type: Full-time
Pay: $60,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Relocation assistance
Schedule:
Experience:
- Social media management: 5 years (Required)
- Marketing: 10 years (Required)
Ability to Commute:
- Dickeyville, WI 53808 (Required)
Ability to Relocate:
- Dickeyville, WI 53808: Relocate with an employer provided relocation package (Required)
Work Location: In person
