As a cutting edge new center, CITY’s digital presence is a key part of its identity and its capacity to connect with students. The Communications and Media Specialist oversees content creation and maintains an active, engaging digital identity that is story-led and impact-focused across multiple channels, using various platforms to engage students from all corners, highlighting the diverse and broad range of programs, people and partners involved in CITY’s efforts.
1. Provide thought leadership around communications and visual/written identity for Tsai CITY. Develop a multi-year strategic plan around communication strategies to highlight diversity and inclusivity. 2. Creates content and designs to promote upcoming events, programs, and application deadlines through email, CITY newsletter, CITY website, event software, and social media to attract diverse groups of students, and to establish CITY’s identity among students as supporting interdisciplinary collaborations and innovation in non-traditional disciplines. 3. Establishes and maintains effective working relationships with media representatives. Identifies opportunities to work with other the departments, university publications and the Office of Public Affairs to develop and publicize stories. Lead, coordinate, and create identities, content, and communications for cross-campus collaborations. 4. Manages delivery channels for newsworthy content, including updating and maintaining the CITY-related websites (city.yale.edu, startupyale.com, and entrepreneurshipacrossyale.com), social media accounts (Facebook, Twitter, Instagram, Vimeo, LinkedIn), and articles for email newsletters, and creating video, print, and on-campus events. Use those platforms to build and connect communities of students. Continues to build a robust and dynamic social media presence through additional videos, coordinated output around specific themes and initiatives, and the creation of online groups. 5. Assesses student startups for newsworthiness and create compelling news and public relations content. Creates engaging, dynamic content for the public, including press releases, blog articles, website updates, newsletter articles and social media. Develops and executes marketing campaigns to promote upcoming events, programs, and application deadlines through email, CITY newsletter, CITY website, event software, and social media. Ensures consistent look and tone for all department communications, including written content, website and social media. 6. Write and distribute a weekly e-newsletter which serves as a comprehensive source of upcoming innovation-related events, programs, and news for students, as well as campus and community partners. Design graphics, brochures, posters, and other collateral for Tsai CITY and Tsai CITY programs. 7. Hire and manage student coordinators and contributors to Tsai CITY’s social media, blog, video and other content and platforms. 8. Write regular blog posts and press releases related to student projects, startups and events. Work with students to develop creative methods and platforms to document and share what students are doing. Build local, regional, and national media relationships to draw attention to CITY’s work on issues of importance including impact, diversity, women in innovation, and cross-campus/interdisciplinary collaborations. 9. Lead, coordinate, and create identities, content, and communications for cross-campus collaborative events and initiatives, like Startup Yale and the Yale Social Entrepreneurship Collaborative. 10. Seeks out, negotiates with and recommends external organizations that can provide services that optimize both the cost and functionality of the new communications strategy. Ensures that all communications conform to the University guidelines. 11. Pitch in when needed! Get involved with other CITY activities and initiatives to provide support and diversity of thought.
Required Education and Experience
Bachelor’s Degree in a related field and four years of experience or an equivalent combination of education and experience.
Required Skill/Ability 1:
Demonstrated ability in digital content development, including graphic design, photography and video. Familiarity with best practices for web and social media writing. Familiarity with website content management (CMS) and social media channels.
Required Skill/Ability 2:
Demonstrable ability to build and develop internal and external relationships. Strong interpersonal skills, team player and self-motivated.
Required Skill/Ability 3:
Excellent verbal, written and presentation skills; creative and relatable voice as a writer; demonstrated ability with thoughtfully addressing issues of diversity and inclusion.
Required Skill/Ability 4:
Proven ability to create fun, impactful social media campaigns and engaging communities through social media. Strong graphic design skills.
Required Skill/Ability 5:
Skilled at brainstorming, creating, and turning ideas into action-rich content.
Preferred Education, Experience and Skills:
Graphic design experience. Photography and/or video skills. 1-2 years experience in digital communications. Highly tech-savvy. Familiarity with editing square space websites.
Background Check Requirements
All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. Please visit www.yale.edu/hronline/careers/screening/faqs.html for additional information on the background check requirements and process.
The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.
Affirmative Action Statement:
Yale University considers applicants for employment without regard to, and does not discriminate on the basis of, an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression. Title IX of the Education Amendments of 1972 protects people from sex discrimination in educational programs and activities at institutions that receive federal financial assistance. Questions regarding Title IX may be referred to the University’s Title IX Coordinator, at TitleIX@yale.edu, or to the U.S. Department of Education, Office for Civil Rights, 8th Floor, Five Post Office Square, Boston MA 02109-3921. Telephone: 617.289.0111, Fax: 617.289.0150, TDD: 800.877.8339, or Email: firstname.lastname@example.org.
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