THE COMPANY:
Since 1945, EBONY has celebrated and chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as EBONY Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We’re calling all innovators and creators who are ready to join the legacy by helping shape EBONY Media from the ground up!
Marketing & Operations Director that will work on the development, production and implementation of marketing programs that are in alignment with the company’s goals.
? Improve awareness with generations unfamiliar with the brand, increase revenue and grow the business in collaboration with the President and CEO of JET.
? Develop the overall JET marketing strategy and multi-faceted 360 marketing plans across functions/channels in collaboration with the President and CEO.
? Work with internal/external teams to ensure aligned support for marketing plans, sponsorships, partnerships, and activations.
? Work collaboratively with the head of JET partnerships to build Sponsorships and Partnerships. Job Responsibilities (including, but not limited to):
? Create social media strategy, collaborate with and oversee the JET team, and create opportunities for cross-collaboration with other relevant brands.
? Responsible for planning and overseeing projects to ensure they are completed in a timely fashion and within budget.
? Track engagement, trends, and other analytics across various platforms and make data-driven decisions.
? Maintain JET brand integrity across all platforms and collateral.
? Lead a team of marketing, production, and design professionals.
? Assist in the creation/production of digital, video, audio, and print content.
? Implement the region-specific marketing plan for brand expansion into new audiences.
