- Bachelor's Degree
- Master's Degree
Job Description: This individual plays a significant marketing leadership role and is responsible for driving brand preference and delivering market and share growth in support of Stryker’s vision of becoming the most admired and fastest growing medical technology company. This individual defines and delivers an integrated brand and marketing plan in collaboration with other marketing team members and cross-functional partners. This individual develops close, productive relationships with the field sales organization, regional managers, key opinion leaders, and other physicians to fully understand product performance and customer needs.
Additional responsibilities may include, but are limited to:
Defines and executes downstream brand and marketing strategy for assigned Stryker products to achieve divisional revenue goals within allocated budget
Develops brand strategies and value propositions that create consumer engagement and loyalty
Provides advice and counsel to senior business leaders about strategic opportunities to grow brands and financial results
Monitors sales & marketing trends and makes recommendations for enhancing penetration & share growth
Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education
Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics
Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth
Works strategically with sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities
Effectively manages key vendor and agency relationships and work activity
Partners with finance and upstream marketing partners to monitor & manage pricing to achieve divisional revenue goals within allocated budget
Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated marketing plan
Partners with Medical Education Coordinator to deliver value-based continuing education to HCPs
Participates in key customer visits to represent product portfolio; estimated travel 40%
Partners with Health Care Solutions team to determine optimal GPO / IDNs relationship and strategy
Adhere, without exception, to Corporate compliance and ethics policies
Networks closely with other Brand Managers to develop overall strategies to drive growth/market share of entire surgical product portfolio
Analyzes market to derive which activities are relevant and launch appropriate promotions to achieve set goals
Plans and conducts sales training for new sales employees on a quarterly basis
Collaborates cross functionally with other team members to consult on current and future product demand
The position will have both downstream and upstream marketing responsibilities
B.B.A. or B.S. degree required (emphasis in marketing or related discipline preferred).
Masters of Business Administration or a Master's degree in Marketing or a related discipline is preferred.
7+ years’ experience relevant experience required.
Intermediate to advanced understanding of business strategy, marketing brand and business plans, product launch strategy and support, marketing and sales execution and sales support preferred.
Exercise discretion and independence when applying professional expertise.
Must be able to manage time, projects, stress and conflict.
Must possess strong interpersonal skills including written and oral communication.
Must be able to bring tasks through to completion with minimal supervision.
Must have the ability to prioritize work and keep detailed and confidential records.
Must be able to communicate / present to large groups of people.
Work From Home: Occasional
Travel Percentage: 40%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.