Product Marketing Manager

WorkSpan - Foster City, CA

30+ days agoFull-time
About WorkSpan.

WorkSpan is the only Alliance Relationship Management system for Alliances to orchestrate, automate, & report on joint sales, marketing, & solution initiatives. Translation? We help your favorite companies partner up to offer awesome joint products & services—with the ability to engage, manage, & measure across their ecosystems & their partners’ ecosystems—all on a shared network. WorkSpan is a privately held company backed by Mayfield & is currently in use by global enterprises including Intel, SAP, Lenovo, Infosys, & HPE. For more info, just visit & follow @WorkSpan on Twitter & LinkedIn.

Job description.

WorkSpan’s rapidly growing marketing team is looking to add a dynamic & creative product marketer! You’ll help us deliver compelling & differentiated messages, position us effectively in the market, & help us hit it out of the park with our business goals.


Content Generation:
  • Create compelling, comprehensive, & easy-to-understand assets—including sales decks, data sheets, videos, white papers, e-books, case studies, blogs etc.
Sales Enablement:
  • Develop sales tools such as sales presentations, solution briefs, & sales training content for internal readiness.
Align with Internal Stakeholders:
Collaborate with marketing, growth, & sales on product launches, growth campaigns, & demand generation marketing programs.

New Release:
  • Create external & internal-facing content in preparation of WorkSpan’s new release cadence.
Competitive Intelligence:
Stay informed of market trends, competitive developments, & create relevant competitive positioning documents & kill sheets.

Thought Leadership:
  • Support PR & analyst activities—including events, trade shows, webinars, & white papers.

  • 1-2 years experience in product marketing for a high tech company with a B2B enterprise software product (SaaS preferred)
  • 3 years of experience in marketing or similar
  • Strong skills in communication, writing, & ability to work well cross-functionally
  • Hands-on ability to create a range of marketing assets, including product demo videos & pitch-decks
  • Creative thinker that can generate innovative marketing ideas
  • Capable of performing well in a fast-paced environment, & organizational skills to manage multiple projects with tight deadlines effectively
  • A sense of humor, tenacity, & grace under pressure =)
  • Familiarity with strategic alliances or partner management is a plus
  • At this time, no relocation assistance or H1B sponsorship is available for this position.
Perks to make you perky.

  • Fun, growing, casual work environment
  • Stocked kitchen with tasty snacks, espresso machine, & drinks
  • Competitive benefits package, including health & dental
  • Growth opportunity in a fast-growing company
  • Catered lunches 5 days a week
  • Unlimited PTO
  • Free gym access