Digital Marketing Manager - SEM

MOO - Boston, MA3.3

30+ days ago
if necessary
We’re willing to train the right candidate on channels, platforms, and technologies they don’t already know, but bonus points if:
You have SEO experience
You’ve used a bid manager (e.g. Marin, Kenshoo)
You have experience with affiliate marketing (e.g. Commission Junction)
You have experience with an attribution platform (e.g. Visual IQ)
Responsibilities
Work with the digital acquisition marketing team to define strategies and tactics to reach the target audience and meet online sales goals
Manage junior staff member within dedicated channels
You’ll build/monitor keyword lists, set up SEM campaigns, perform split testing in order to optimize performance of SEM campaigns, and oversee daily optimization of Google shopping campaigns
Work with our Analytics and BI team on optimizations and insights and report clearly on KPIs using a combination of data from the Search/Affiliate platforms, Google Analytics and our attribution partner, VisualIQ
Assist with the management of the digital financials and monthly accruals for assigned channels
Assist with the management of the affiliate managed services team
Create new landing pages via internal systems and other creative optimization
MOO WHO?
We set out to shake up the world of print back in 2006. And we’ve come a long way since. Today we’re a 500-strong team (we’re thinking of getting matching jackets) who create print and digital products for companies of all sizes – from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.

Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as Providence and Lincoln, RI and Denver, CO. And we’re still growing! That’s where you come in.

What’s it like to work at MOO?
MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance.

That’s why we offer 23 days’ PTO plus Federal holidays, a 401(k) match, paid parental leave and we’ll cover 100% of your health, dental and vision care premiums. We’ll also cover you with life insurance and long-term disability insurance, and we offer a wellness program too. Finally, we’ll treat you to breakfast and fresh fruit every day, lunch on Fridays and all the ice cream you can eat (just watch for the brain freeze).

We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, color, religion or belief, gender, national origin, age, sexual orientation, marital status, disability, veteran status or any other protected class.