Product Marketing Manager

Moveworks.ai - Mountain View, CA (30+ days ago)


Headquartered in the heart of Silicon Valley, Moveworks is an Enterprise SaaS company solving complex problems using the latest machine learning & Natural Language Processing (NLP) techniques. Backed by top-tier Silicon Valley VCs, Bain Capital & Lightspeed Ventures, and founded by well recognized serial entrepreneurs, Moveworks is transforming the IT Service Management market with an autonomous platform for resolving IT support issues. Our product is well defined, we have many recognizable brands as customers, and we are on a high growth trajectory.

As a Product Marketing Manager, you will get an opportunity to spearhead our messaging, evolve our go-to-market strategy, construct full-funnel marketing campaigns, build sales enablement tools and direct field events. The ultimate goal for this individual is to help scale the company and grow revenue by increasing market awareness, engaging prospective customers and nurturing pipeline.

Responsibilities:
Define, build and execute end-to-end go-to-market strategies to achieve customer acquisition targets.
Craft high-impact, product messaging and positioning that articulates the value of Moveworks and increases awareness of our disruptive AI platform.
Articulate value propositions to sales teams and develop compelling sales materials and tools to support demand generation activities and accelerate sales cycles.
Plan and execute powerful product launches that excite the industry and position Moveworks as the leading innovator in our market.
Define and develop compelling content and collateral to increase awareness, educate the market and attract buyers from our target accounts.
Deliver engaging customer interactions with use cases, events, technical assets and references that drive awareness and help accelerate sales.
Be a respected thought leader for Moveworks and collaborate closely with Sales, Marketing, Customer Success, Product Management and Engineering leaders.

Requirements:
5+ yrs experience in a product marketing role, or technical marketing role for B2B enterprise software products.
Bachelor’s or Advanced degree in a technical field, marketing or MBA preferred.
Working knowledge of enterprise IT markets, trends, competitive landscape, products and technologies.
Proven experience in developing compelling and differentiated product messaging.
Previous experience at a startup is highly desired.
Strong analytical and problem-solving skills with a results-oriented mindset.
Strong aptitude for distilling complex technical differentiators into simple, sticky stories.
High energy, sense of urgency and passion with a “can do” attitude