Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
The Associate Director is highly motivated, technically savvy, and detail-oriented with expertise in both programmatic campaign management and strategy. This role oversees the day to day management of programmatic campaigns and strategies. A successful candidate will have at least 5 years of digital media experience in either the paid social or programmatic space and is a data-driven, strategic thought leader and decision-maker who strives to foster an environment of welcomed creativity and learning for their team. Furthermore, this position is a main point of contact for the client and should be an excellent communicator and relationship builder amongst internal and external partners.
Manage a programmatic team responsible for the client's buys in the DSP
Direct the execution of brand programmatic deliverables to meet/exceed expectations
Solid knowledge of the programmatic landscape – system setups on both DSP & DMP
Build and maintain client relationships
Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
Advocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
Lead regular check-ins on campaign performance and track against KPIs
Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary
Bachelor's degree, with a concentration in advertising, marketing, business administration, and communications or equivalent
5+ years of working in digital media and marketing/advertising and 2+ years of management experience
Understanding of data sources and able to build and create audiences from various data sources in a DMP
Hands-on experience executing programmatic media campaigns that deliver against brand-building & KPI’s
Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Must possess strong leadership skills and professionalism and be comfortable presenting ideas to senior client management
Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on social/programmatic platforms
Strong interpersonal, communication and teamwork skills
All your information will be kept confidential according to EEO guidelines.