Digital Marketing Officer

University of South Florida - Tampa, FL (30+ days ago)4.2


Position Details

Dept Number/Name: 4-5208-000 / Marketing & Communications

College Division: Sar/Man-Info Tech

Salary Plan: Administrative

Job Code/Title: 9601 / Comm. & Mktg. Officer

Hiring Salary/Salary Range: $38,000 - $41,000

Position Number: 00025969

ORGANIZATIONAL SUMMARY: The Communications & Marketing office at USF Sarasota-Manatee is responsible for developing internal and external communications strategies to share the university's story with the community, the region and the world. The department oversees advertising, messaging, branding, public relations, media relations, graphic design, video production, the university website, and official university social media channels.

POSITION SUMMARY: This position coordinates all digital marketing and communications efforts for the campus to help grow the awareness of strategic initiatives, programs and events. The person will help coordinate all major projects submitted to the Communications & Marketing office with a focus on external communications, advertising campaigns and event promotion. The coordinator oversees the official university social media accounts, works with the Director of Communications and Marketing to plan and implement advertising strategies, develops and maintains communications plans for email marketing and serves as a project manager for all major campaigns and projects. This position requires someone who is extremely organized and task oriented and is able to plan for long-term projects and while also remaining flexible to shuffle priorities at a moment's notice. This person should have experience in project management, advertising, digital marketing and social media strategy. The Digital Marketing Coordinator must be a strong writer with experience in creating integrated Communications & Marketing plans.

RESPONSIBILITIES:
Plans and develops advertising campaigns and monitors and reports on results of campaigns.

Plans and executes strategy for social media content and promotion.

Serves as project manager for large scale projects and campaigns.

Oversees email marketing and event promotion.

Assists with publicity of events through social media, photography, and videography.

POSITION QUALIFICATIONS:
MINIMUM: A Bachelor's degree in marketing, communications, digital media or a related field and 1-3 years' experience working in Communications and Marketing Office or agency setting. Strong writing skills and the ability to handle multiple projects at one time. Experience with project management and the creative services process. Experience with using social media for advertising and knowledge of content development techniques for social media and email marketing.

PREFERRED: Experience in higher education or an agency who works with higher education clients. Experience with Microsoft Office, Adobe Creative Suite, Slack Communications, Asana Project Management Software, MailChimp email marketing, multiple Content Management Systems and all social media platforms.

SPECIAL SKILLS/TRAINING:
Facebook, Twitter, Google+, YouTube, Instagram, Storify, Wordpress, Web design, Adobe Creative Suite, Constant Contact, Microsoft Office, etc.

TO APPLY : Click on the Apply Now button. When applying you will have the opportunity to attach documents as your resume. Please attach both a cover letter and resume as one document. Only online applications through the USF Careers website will be accepted.

Equal Employment Opportunity

USF is an equal opportunity, equal access academic institution that embraces diversity in the workplace.