COMMUNICATIONS STRATEGIST, DUKE LIBRARIES

Duke Careers - Durham, NC4.1

Full-timeEstimated: $65,000 - $84,000 a year
EducationSkillsBenefits
Duke University:
Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
Position Summary The Communications Strategist develops, implements and coordinates the communications strategy for Learning Innovation to highlight our work helping Duke students learn more and enabling more people to learn from Duke. This position is part of the Learning Innovation leadership team, reporting to the Director and collaborating with communicators across Duke University . Responsibilities
Collaborates with Learning Innovation’s leadership and teams to coordinate communication efforts and strategy, including Online Duke, Teaching Innovation, Learning Technologies, and the Teaching and Learning Innovation Lab. Identifies objectives, strategies, target audiences, tactics and key messages for Learning Innovation initiatives and projects.
Manages Learning Innovation’s online presence and websites, including http://learninginnovation.duke.edu and http://online.duke.edu to effectively communicate Learning Innovation’s mission, work and services to internal and external audiences. Manages internal partners and external vendors to ensure the development and design of compelling, complex digital content. Develops content strategy, written and multimedia content, and ensures consistency of style, freshness of and usability of content. Monitors and analyzes web analytics and recommend improvements to online channels in support of strategic and operational goals.
Develops social media strategy to engage internal and external audiences to publicize Duke’s educational innovation projects and impact. Creates content (including written stories and multimedia pieces), manages campaigns and tracks conversions.
Engages Duke faculty and students to grow learner-facing brand. Develops opportunities and coordinate with undergraduate and graduate student groups on programs, events and communications campaigns.
Develops and maintains collaborative working relationships with leaders and key communication offices and staff for Duke University and Duke University Health System. Coordinates with the Office of News & Communications on media inquiries and news releases.
Monitors and analyze developments in higher education, online learning, educational technology, and major issues of the day to inform Learning Innovation’s communications strategy Supervisory Responsibilities
Supervision of student intern(s) Qualifications
It is the expectation that a successful candidate will demonstrate exceptional workplace behaviors in the execution of their specific position responsibilities, including: customer focus, collaboration, creative problem solving, continuous learning and a commitment to diversity.

Departmental Preferences:
Four years of experience in journalism, public relations, marketing or related field
Demonstrated excellence in using digital and social media in an organization with a strong external presence
Must possess excellent interpersonal communications skills and must exercise good judgment under pressure.
Must be highly organized and comfortable working on deadline and in a highly collaborative environment.
Experience generating and implementing a communications strategy for a program or organization
A journalist’s eye and instinct for stories that are unique, trending, and/or likely to be of broad interest
Demonstrated ability to write for a variety of audiences—from blog posts to more scholarly writing; experience writing online
Demonstrated ability to build relationships with various stakeholders and the media
Excited about innovation and new technology
Experience working as an adaptable member of a team in a complex, fast-paced environment Experience working in higher education Familiarity with trends in educational technology, emerging online education models, and issues in higher education Graphic design experience Web design experience Experience in producing multimedia stories Working Conditions
Normal office environment
Attendance at occasional events outside of normal work hours These statements are intended to describe the general nature and level of work being performed by the employee in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position . About Duke Learning Innovation
We help Duke students learn more, and enables more people to learn from Duke. We do this in several ways, including:
Supporting faculty in creating new approaches to student-centered and active learning.
Building the ecosystem of education technologies that support learning, and working with departments and faculty to curate tools for the needs and learning goals of programs and disciplines.
Developing online learning opportunities that offer flexibility to Duke students reach the extended community of alumni and prospective students, and extend Duke’s global impact.
Exploring leading edge projects, working with faculty to gather data from Duke’s learning platforms and publishing research, and seeking grants and sponsored R&D
Creating opportunities to build and pilot new technologies.
Our current activities are shown on our Year in Progress page. Salary and Benefits
Salary dependent on qualifications and experience. Comprehensive benefits package includes 15 days vacation, 13 holidays, 12 days sick leave; health, dental, disability and life insurance and support for professional development and training. Environment
Since its founding in 1924, Duke University has grown into one of the most prestigious private universities in the world and its medical center ranks annually among the top in the nation. The Duke University Libraries are the shared center of the university's intellectual life, connecting people and ideas. The Libraries consist of the Perkins Library, Bostock Library, Rubenstein Rare Book and Manuscript Library, Lilly Library, and Music Library, and the library at the Duke Marine Laboratory in Beaufort. Duke's library holdings of 6.2 million volumes are among the largest of private universities in the United States.

Duke is a diverse community committed to the principles of excellence, fairness, and respect for all people. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. We believe that when we understand, celebrate, and tap into our uniqueness to creatively solve problems and address shared goals, our possibilities are limitless. Duke University Libraries value diversity of thought, perspective, experience, and background and are actively committed to a culture of inclusion and respect.

Duke's hometown is Durham, North Carolina, a city with vibrant research, medical and arts communities, and numerous shops, restaurants and theaters. Durham is located in the Research Triangle, a growing metropolitan area of more than one million people that provides a wide range of cultural, recreational and educational opportunities. The Triangle is conveniently located just a few hours from the mountains and the coast, offers a moderate climate, and has been ranked among the best places to live and to do business.

Duke offers a comprehensive benefit package which includes both traditional benefits such as health insurance, leave time and retirement, as well as wide ranging work/life and cultural benefits. Details can be found at: http://www.hr.duke.edu/benefits/index.php . Application
An electronic resume, cover letter, and list of 3 references should be submitted at https://careers.duke.edu/ - Review of applications will begin immediately and will continue until the position is filled.

Minimum Qualifications
Education
Work requires communications, marketing, strategic planning, analytical and organizational skills generally required through completion of Bachelor's degree in journalism, public relations, communications, English or a related field.
Experience
Requires four years of experience in journalism, public relations, systems. marketing or related field with experience posting and publishing through print and electronic mediums, including content management Work requires communications, analytical and organizational skills necessaryto manage and coordinate a variety of tasks. Experience working in an academic environment is preferred.
Degrees, Licensures, Certifications
N/A

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.