Associate Brand & Licensing Manager

Pro-Mart Industries, Inc. - Irvine, CA

Full-timeEstimated: $58,000 - $84,000 a year

Pro-Mart is a fully established home storage and organization distributor in business for almost 50 years in home storage and organization products within mass merchants, clubs and retail chains nationwide.

We are seeking a highly creative and analytical Associate Brand & Licensing Manager with experience of being a creative out of the box thinker with a solid understanding of the entire product development and marketing process. You are expected to be the champion of the brand(s) you lead and inspire cross-functional team members & partners with your passion and excitement.

What We Can Expect From You

  • Build key brands into evergreen franchises through strategic product launches and marketing plans
  • Lead planning and execution of product development and brand plans including (but not limited to): licensing, social and digital marketing, media production, packaging, branding, public relations, trade shows, market research, pricing, costing, profitability analysis, and SKU rationalization
  • Assess current competitive markets and trends to help focus the development of meaningful and innovative products to gain retail space
  • Responsible for brand P&L and marketing assets
  • Assist in managing product development activities including (but not limited to): preparing new product start documents, packaging and product briefs
  • Liaise with internal departments (Engineering, Quality Assurance, Design, Graphic Design, Sales, Planning and procurement) as well as with outside partners (licensors, inventors, vendors) at all stages of product development
  • Collaborate with management to create and develop top tier marketing plans, which include but not limited to creation of sales tools and presentations, digital, social, and retail promotion materials etc; this would include development of marketing creative and ensuring all marketing activations are delivering to KPI expectations
  • Pitch new products internally to executives, sales partners and externally to retailers and licensors as needed
  • Manage Trade Show initiatives as project manager. Run the cross functional team from registration, implementation and execution of show elements and events.
  • Ability to take on new tasks as needed to demonstrate capacity to thrive in a fast-paced workplace and deal with ongoing change and ambiguity

Job Requirements

You're a good fit for this team if you have:

  • Strong analytical skills and are a strategic thinker
  • Proven ability to do whatever it takes to get the job done while continuously taking initiative and pushing projects forward under tight deadlines
  • Thinks out of the box, invents new ways of doing things with an eye for simplifying and improving processes
  • Team player, collaborative
  • Passionate about home organizational products is a plus

You Should Apply If You Have The Following

  • At least 3+ years of consumer products brand management experience.
  • Bachelor’s degree in Business or Marketing
  • Strong knowledge and proven history of brand building, launching line/brand extensions
  • Experience managing multiple projects at once in a fast paced, entrepreneurial environment
  • Intermediate to advanced knowledge of MS Office 365 such as Excel and PowerPoint
  • Previous P&L responsibility and managing a budget
  • Licensing experience in compliance, approvals and royalty reporting
  • Well-rounded marketer who has executed a variety of marketing tactics from TV, Digital, Social, to retail/consumer promotions targeting a broad audience
  • Copywriting skills for product packaging and marketing materials
  • Ability to create and effectively deliver presentations to internal and external partners at all levels as needed
  • New product development experience

Job Type: Full-time


  • Brand Management: 3 years (Required)
  • Category Management: 3 years (Required)

Work Location:

  • One location


  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan
  • Paid time off


  • Monday to Friday