Digital Marketing Manager

Drybar - Irvine, CA (30+ days ago)3.5


We are Drybar, a blow dry bar, and our philosophy is simple: do one thing and be the best at it. For us, that's blow outs. In fact, our tagline says it best: No cuts. No color. Just blowouts. Our mission of bringing beautiful blowouts to the masses started in February 2010 in Los Angeles. Fast forward to today, we have 100+ locations nationwide and do over 50,000 blowouts a month! We are currently seeking a Digital Marketing Manager for our HQ in Irvine, CA to help bring our digital presence to new heights.

As a member of the Marketing team, the Digital Marketing Manager will be supporting Drybar in delivering best in class digital communications, marketing and campaigns in the broadest sense. You will be the front runner of digital innovation within your specific responsibilities with a focus on driving customer acquisition and retention across channels (Email, SEO/SEM and online advertising), building a comprehensive CRM program, and delivering an engaging digital customer experience. The Digital Marketing Manager will make recommendations and execute digital marketing plans for the company’s brand portfolio in order to meet annual sales, profit and customer goals. Significant time is spent project managing and working with cross-functional teams. Must have strong analytical skills, able to clearly communicate strategy, provide detailed reporting and be the all around subject matter expert on digital marketing practices.

Before we get into the nitty-gritty, we invite you to take a look at our online presence and learn a bit more about who we are:

Responsibilities
Contributes to annual marketing plans by providing over-arching goals and strategies for all digital marketing channels
Manage digital marketing budget to achieve performance-based goals while maximizing brand-building activities
Work closely with cross-functional peers on the Retail, Product, Brand and Creative teams to ensure all communication is integrated through-out digital marketing channels
Manage web content strategy to drive qualified traffic through various acquisition tactics, including optimizing site for SEO & SEM initiatives
Lead Drybar's Marketing Email Program – including campaign development & reporting
Develop and manage Drybar's CRM strategy and programming across businesses and marketing channels, with an initial focus on Email, SMS and Social Advertising
Recommend and execute online stylist recruiting tactics
Support customer and loyalty program development including Drybar’s Barfly Membership Program
Develop, measure and optimize key performance indicators across campaigns and tactics for all areas of responsibility
Collaborate with eComm, Marketing, IT and Creative teams to share best practices. Provide communication and education surrounding online marketing strategies to drive website sales growth and awareness online
Lead and manage digital and CRM agencies
Research and analyze business trends, customer data and competitive analysis to identify new opportunities
Prepare management and Board of Directors presentation materials
Performs other similar or related duties as requested or assigned

Qualifications
BA/BS in Business Administration, Marketing, or related field
Minimum of 5 years of digital marketing experience (CRM experience preferred)
Extensive understanding of online marketing industry trends, tactics, current events and user behavior
Thorough experience managing and monitoring performance/effectiveness of online marketing tactics such as SEM, SEO, Email Marketing and Social Media
Experience with various web tools such as Google Analytics, Facebook Ads Manager, Google Display Network, Yelp, DOMO, and Emarsys
Strong leadership & team building skills; proven ability to work effectively in cross-functional teams
Should be a motivated self-starter, process-oriented with high attention to detail
Ability to work in fast-paced team environment and flexibility to accommodate demanding project schedules
Excellent presentation, communication and project management skills
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Project)