Join the Zupp Movement as we fulfill our vision of transforming cities into theme parks.
Our Purpose
We believe thriving friendships are essential to living life to the fullest, and we've discovered friendships are formed most powerfully when we adventure together. That’s why our Purpose at Zupp is to build friendships by turning every day into a new adventure.
How We Do It
Having fun in college can get expensive for students, so Zupp is here to make the ultimate college experience accessible to everyone. When students become Zupp Members (for $6.99/mo), they gain access to a new superpower―saving money virtually everywhere they go out with friends. With more than 50 exclusive Zupp Deals available on the app every day, Zupp Members are empowered to eat, drink and live college to the fullest in a more affordable and adventurous way than ever before.
Our Traction
Zupp is currently in 4 college towns (UCF, FSU, UF, UT Austin). In those 4 markets, more than 14,000 students are active Zupp Members and they’ve collectively saved more than $4,200,000 using Zupp Deals since launching in 2017. Revenue has increased by 2X in the past 8 months, and we’re well positioned to supercharge growth to the next level, which is where you come in…
Position Overview (Remote)
We’re hiring a Marketing Director to play a critical role in developing and executing Zupp’s growth initiatives in our existing markets, while also leading our go-to market strategies as we launch new markets across the country next year. This position will have a strong emphasis on brand storytelling and content marketing channels such as paid ads and organic social media, as well as experimenting with new channels such as influencer marketing and campus-level partnerships.
This job is for you if:
- You're looking to make a big impact in your next role
- You’re excited to be on the ground floor of a fast-growing company
- You’re passionate about our purpose - Building friendships by turning every day into a new adventure
- You’re inspired by our vision - Transforming Cities into Theme Parks
- You naturally show up in alignment with our Values - Activate Play, Create the Remarkable, Unleash Imagination, Empower Enthusiastically, & Care Relentlessly
- You’re thrilled at the idea of leading marketing for a B2C tech product that thousands of college students use daily
- You’re a natural leader who people love to follow
- You’re a strategic thinker who gets excited to uncover which marketing channels will lead to the strongest growth
- You have excellent storytelling skills and know how to develop a brand tone that attracts specific audiences to buy into a brand
- You have a demonstrated ability for creating content that drives results on social media
- You’re very organized and have strong attention to detail
- You have a really good eye for design
- You can get just as excited about digging into the numbers as you do about creating compelling content
- You’re able to get creative and resourceful to achieve growth while maintaining reasonable CAC
- You’re a self-starter and motivated by challenges
- You’re naturally curious - you love to learn new things
- You’re very collaborative and strategic, and love exploring new ideas with teammates
- You have excellent communication skills
- You’re a team player who encourages and empowers others
- You’re coachable and eager to hear out differing viewpoints
- You’re willing to be honest and vulnerable with teammates, even in moments when you need to communicate difficult things
- You’re open-hearted in moments of tension, and seek to understand before judging
- You want to be a part of a fun, authentic culture where you’re encouraged to be yourself fully
Your Responsibilities:
- Lead strategic marketing meetings and provide expertise in social media strategy and effective ways to drive subscriber growth
- Develop Zupp’s brand story and messaging in a way that effectively resonates with the college student demographic
- Build and clarify customer personas to effectively speak to the right audience with the right message in a way that drives results in content campaigns
- Create and lead a social media plan on a semesterly basis that reflects the brand’s values and drives organic growth and engagement
- Oversee campus-level social media interns in posting content about Zupp across all social platforms in creative and cost-effective ways
- Execute and scale paid ad campaigns on Instagram and TikTok, including A/B testing, creative rotation, budget and week-to-week optimizations
- Maintain consistency across all channels and ensure that our communication is clear and messaging is compelling, reflecting the overall brand identity
- Get creative to develop new proprietary marketing channels, including things that don't scale
- Work with design partners to ensure content is delivered on time and created in alignment with brand guidelines
- Experiment with student organization partnership strategies
- Share ideas and insights with our product team on viral growth initiatives such as referral marketing campaigns, invite codes, etc.
- Develop go-to-market marketing playbook for new campus launches
- Collaborate with key stakeholders to set and achieve goals, measure and analyze performance, and report marketing results and insights to the team on a weekly basis
- As we scale, help hire and build out your marketing functions
- Location is flexible across the US. We are remote first and get together several times a year as a team. Most of our HQ team lives in Florida, and we operate on EST office hours.
Our Values
- Activate Play - Create fresh and fun experiences that inspire people to interact freely and be themselves fully.
- Create the Remarkable - Make things so extraordinary that people can’t help but share with friends.
- Unleash Imagination - Get curious and creative to solve problems and turn dreams into reality.
- Empower Enthusiastically - Encourage growth in a way that enables people to thrive independently and maximize their potential.
- Care Relentlessly - Continuously seek to understand, accept ownership, and take action to serve others well.
Pay
- $70-100K
- 0.25% – 0.75% Equity
Benefits
- Remote work
- Meaningful, early equity
- Unlimited PTO (some limitations on “back to school” seasonality in Jan-Feb & Aug-Sep)
- Company-wide Holiday Break (PTO from Dec 24-Jan 1 every year)
- 75% of Healthcare Costs Covered, options to opt into Dental and Vision
- Annual company field trips multiple times a year
- 3X Weekly Friendship Building Experiences with HQ Team (Teamplay Tuesday, Whazupp Wednesday, Thoughtful Thursday)
- Bi-Annual “Dream Dives” with CEO to ensure your career journey is on trajectory to live out your personal and professional dreams
- Work with teammates strongly committed to living out Zupp’s Values
Job Type: Full-time
Pay: $70,000.00 - $100,000.00 per year
Benefits:
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 3 years (Preferred)
Work Location: Remote
