National Lead - Heart Challenge

American Heart Association - Greenville, SC

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.


Heart Challenge has four distinct campaign pillars: Heart Walk, CycleNation, Field Day and Fit Challenge. The Heart Challenge team works together to achieve the overall vision and goals. As the National Lead, Heart Challenge, you will be part of a dynamic national team of fundraising leaders, responsible for the strategic direction and positive revenue growth of the Heart Challenge campaign. The Heart Challenge pillars are currently raising $135M in revenue and with your unique skills with one pillar, Heart Walk, being the second largest peer to peer fundraising campaign in the industry.

As a member of the National Heart Challenge team, you will help us ensure campaign management, customer experience and product development strategies will bring excitement and energy to American Heart Association field staff and corporate partners across the country.

In addition, you will work with region and market leaders to deliver successful implementation of our core strategies through training, strategic consultation and collaboration. Through this important alignment, you will help our regions and events focus on the highest impact priorities in order to achieve goals while balancing a strategic (big picture) focus with day-to-day activities.

In this role you report to the National Executive Lead- Heart Challenge.

The American Heart Association (AHA) has an excellent opportunity for a National Lead, Heart Challenge, who can be based anywhere in the United States. The primary responsibility of the National Lead , in partnership with region leadership and SVP/Executive Directors, will be to drive accelerated mission and revenue growth Some of the responsibilities include:

Essential Job Duties:
Ensure that region financial goals are achieved, and strategic priorities are aligned with those of the association

Help regions and markets focus on the highest impact priorities in order to drive goal achievement, while effectively balancing a strategic (bigpicture) focus with day-to-day execution

Monitor and analyze external and internal trends and develop benchmarks, best practices, priorities and focus areas for top markets

Develop and implement the overall strategic direction and any project management for campaign pillars.

Work with internal and external partners to develop strategies to significantly increase AHA’s revenue and mission impact

Develop and execute the field marketing playbook and execution in areas such as corporate recruitment, peer-to-peer revenue growth, volunteer leadership development, customer experience and campaign analysis for the National Heart Walk Team.


Want to help get your resume to the top? Take a look at the experience we require:

Bachelor’s degree

2+ years’ experience in a similar role or in a role leading a similar campaign with year over year growth

Proven record of success in peer-to-peer fundraising

Skilled in oral and written communications

Ability to get along with all levels of staff

Ability to thrive in a dynamic environment.

Strong customer service skills

Skilled in planning projects and working against deadlines to provide end product

Knowledge of Blackbaud Event Management System

Ability to travel overnight up to 40%

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife

EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2019-3809

Job Family Group Fundraising

Job Category Fundraising/Sales

Additional Locations US-TX-Dallas


Location: Greenville,SC