Full Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally . Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
The Senior Associate Brand Manager is responsible for developing the overall plans/programs for the Claussen brand. This person will also assist in the development of new/existing products and markets in order to contribute to the achievement of business and marketing objectives.
Key Components of the Role
Works across multi-channels to develop pragmatic solutions for retail partners and consumers
Owns the P&L and comprehends the key leavers to increase profit
Focuses on the vital few to drive the business translating brand strategy to channel specific brand strategies and executions
Assists with developing annual marketing plans that meet the growth objectives of the channel and brands
Creates segment and account specific marketing programs to drive demand
Provides field sales the tools and materials they need to achieve sales objectives
Provides Finance and S&OP the consumption and retailer information they need to adjust our demand forecasts in order to improve accuracy and service
Closely monitors and analyzes sales volumes, market share trends and competitive activity
Performs in-depth analysis and reporting of multi-channel marketing, promotional campaigns and programs to optimize their performance
Own end to end business processes with cross functional partners
Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies)
Collaborates with Strategy & Development on major innovation/renovation
Manage the commercialization of new ideas
Collaborates with R&D, Consumer Insights, Manufacturing, Engineering, Sales and Finance to execute the commercialization of major innovation/renovation
Drive the innovation and new product development process on channel-specific innovation
Manage strategy and execution of new products
Manage agency relationships for package design
Collaborate with R&D, Consumer Insights, Manufacturing, Engineering, Sales and Finance to take innovation ideas from concepts to reality
Create breakthrough communications that will build brand equity and drive long-term growth for the business
Manages cross-agency relationships, including Media, PR, Creative, and Native Partnerships, to see through the execution of campaign objectives
Develop a deep comprehension of the consumer and leverage consumer insights to drive brand strategy and innovation
Utilize business analytics (share, volume and revenue drivers, competition) to drive business objectives
Bachelor’s Degree in Business, Marketing, or related field; MBA with Marketing emphasis preferred
5 to 7 years of experience (2 years in marketing, product management, or brand management preferred)
Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others
Outstanding verbal, written and interpersonal communications skills
Excellent organizational and project management skills
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity