Crowe - Grand Rapids, MI3.3

Job Summary

Crowe seeks a copywriter who can describe our myriad—and often complex—services in compelling and relatable ways. We’re looking for someone who has developed high-quality content, aligned with brands, in a variety of formats and industries. He or she should be an agile, versatile creative professional who can produce great copy on deadline, taking a variety of input and shaping it into a concise message compliant with brand standards and voice. This individual should have experience that ranges from contributing to “big ideas” for marketing campaigns to writing ad copy. In addition, this role will involve working with the proofreading, design, and publishing services teams within Crowe.

Incorporate the Crowe voice and brand across all marketing and sales communications touchpoints.
Write and edit copy across the entire brand ecosystem, including but not limited to print brochures, webpages, emails, and sales presentations
Keep up-to-date on industry trends, strategies, and techniques ensuring the firm stays at the forefront of content innovation
Participate in brainstorming exercises related to marketing themes and campaigns
Effectively and convincingly prepare and present creative concepts and messaging recommendations to internal teams and BU/IV stakeholders
Work closely with senior copywriter to coordinate assignments and set priorities
Collaborate with design, publishing services, sales enablement and other internal teams on content creation
Serve as a wellspring of ideas and inspire creative excellence in colleagues
Work with clients, market managers and shared services to collaboratively solve content challenges.
Research and translate existing and new information into client benefits and value propositions
Company Overview

Your Journey at Crowe Starts Here:
At Crowe, you have the opportunity to deliver innovative solutions to today’s complex business issues. Crowe’s accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a “Best Place to Work.” We are 75 years strong and still growing. Come grow with us!


Skill sets required include:
Ability to write in clear, compelling language, even when the subject matter is innately complex
Able to adjust copy to fit specific medium
Excellent interpersonal skills, as well as the ability to influence key individuals and teams internally
Confidence and assertiveness; ability to build respect and credibility with colleagues and clients
Aptitude in approaching topics from multiple creative angles
Ability to keep ego in check and adjust to clients’ shifting needs and views
Exemplary oral and written communication skills
High-performing, high-energy self-starter, with proven ability to work both independently as well as a member of high performance-output teams in an extremely fast-paced, deadline driven environment
Operate at hands-on, detailed level in addition to strategic thinking
Excellent organizational skills and demonstrated ability to multitask
Experience working with various cross-functional business unit and industry teams and internal groups to deliver meaningful results on time with limited direction
Ability to work quickly and accurately on different types of projects at the same time and effectively adapt to change
Experience writing creatively while also complying with legal and regulatory standards and using a style guide, preferably Associated Press

Minimum Qualifications:
Bachelor's degree in Communications, Marketing, Journalism, English, or other writing-intensive field
A minimum of 5 years of experience in writing marketing copy, preferably in a corporate setting
Exceptional and effective writing, editing, and message development skills that emphasize clear construction, grammar, and relevance
Willingness to travel and work extended hours as needed.
Experience working on integrated marketing campaigns across multiple channels.
Experience with short-form (ad copy, taglines, etc.) and long-form (content marketing, thought leadership)
Both agency and client-side experience
Demonstrated excellence in performance, either in the form of industry awards or campaign metrics

The above statements are intended to describe the essential job functions and level of work performed by individuals assigned to this classification. They are not to be construed as an exhaustive list of all duties performed by personnel occupying this position.

About the Team:
Market Development and Sales (MDS): MDS supports Crowe in achieving its growth objectives by developing and executing national and international programs to build brand awareness for Crowe; promoting Crowe's thought leadership and positioning its experts in the markets it serves in both marketing and media channels; implementing lead management programs through integrated marketing and communications; and enabling revenue generation through multiple sales channels. MDS is also responsible for new product development and the Firm’s Client Experience initiative.

Our Benefits:
At Crowe, we know that great people is what makes a great firm. We value our people and offer employees a comprehensive benefits package.

Learn more about what working at Crowe can mean for you.

How You Can Grow:
We will cultivate your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach who will guide you in your career goals and aspirations.

Learn more about where talent can prosper.

More about Crowe:
Crowe ( is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.