Twofivesix's content practice prepares brands for the next century of games, play and interactivity. By creating a unique audience and content offering, combined with a deep expertise, we've developed an unbeatable approach.
At Twofivesix, the content team is responsible for taking our strategies and putting them into action with compelling and dynamic content across a variety of channels, as well as fostering strong client relationships. They are self-motivated, dynamic and experienced in navigating different types of business models and challenges, unearthing smart, relevant insights and crafting content solutions that span internal and external audiences.
What makes a great content director?
You are inquisitive, inspiring and imaginative—continually developing unique content ideas that grow from exploratory research and intuition about the connection between products, brands channels and human behavior. Specifically, your colleagues consider you a/an:
Strategic Partner. Independently running medium to large content projects, from editorial workflow and development to measurement and optimization! You are a critical thinker who likes to work alongside the team to develop points of view and surface solutions that can catalyze change.
Solid Communicator. You are articulate and persuasive, presenting information across a variety of sources clearly, and with conviction. Framing ides in simple language, building strong rationale for content recommendations, and crafting compelling stories are all practically second nature for you. And you present yourself with confidence, professionalism, authority and humility. You can capture a room without feeling the need to own it, creating a space for creativity and dialog.
Team Leader and Facilitator. You have a natural and proven ability to lead and inspire teams—to build consensus and work effectively within a cross-disciplinary team. You are comfortable designing and managing internal and client work sessions with multiple stakeholders, and drive to specific outcomes.
Avid Researcher. Employing conventional and non-conventional research methodologies to uncover new insights is a no-brainer. You are current and interested in trends, industry debates, technological and communication innovations, and are constantly applying your learning to push thinking. You are also resourceful—know where to go to understand the client’s business environment and strategy, and what it takes to conduct a comprehensive competitive analysis. And when necessary, you are willing and able to pull and piece together relevant information with short timelines.
Opportunity Seeker. With one eye always on the future, you anticipate opportunities as outcomes from existing projects, and develop internal and client relationships that foster trust and promote the teams services and expertise to help capture new opportunities.
Creative Contributor. You value creativity and are excited about the creative process—comfortable with the fact that creativity is strange, intangible, and often hard to understand. From ideation to conceptually discussing an idea and how it can work in the marketplace, you are ready to roll up your sleeves and contribute to the process.
Focused, Multi-Tasker. You enjoy versatility and can handle multiple projects and re-prioritizations—all the while taking ownership of the quality of each of your own deliverables.
You have at least 5 years' experience managing the creation of content (client or journalism)
Determine marketing strategy and programming across all digital content and social media channels to develop innovative ways to build audiences for clients
Execute campaigns across content and social channels working with the rest of organization to ensure campaign execution delivers on business needs and to deliver assets flawlessly and on time.
Oversee the creation and maintenance of Kill Screen original content and multimedia strategy across all channels including web and social
Ensure all client content and social media efforts are in line with brand, voice, and company objectives, as well as optimized for search and fan engagement.
Develop creative briefs and inspire and manage creative staff (or vendors where relevant) to deliver on briefs, including photos, videos and email content.
Develop and maintain a client content calendar which tracks efforts across the company, while ensuring delivery on time and on budget.
Create systems and processes to streamline content creation, as well as the distribution and maintenance of content and the channels the content lives on.
Manage team of video/photo producers and editors, social media and marketing professionals, and graphic/creative designers.
Gather and assess data to gauge content and social media effectiveness, and pivot strategy/efforts where necessary to achieve optimal results. This includes the execution of competitive audits to understands emerging trends in digital content and social media.
It's worth noting, we're not "gamers" at Kill Screen, although we love games and play! So if you have a stereotype of who belongs at a game company or are worried that you don't play enough, don't worry! There's no Super Mario Kart test. We just want someone who sees the same potential and possibility for play as we do. So please make note of what you're playing below. It doesn't matter how old!
We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ people and people with disabilities.
One more thing: We know there are great candidates who may not fit into what we’ve described above, or who have important skills we haven’t thought of. If that’s you, don’t hesitate to apply and tell us about yourself.
Structured time to develop content twice a week for our channels at Kill Screen and
Unlimited paid time off with a two-week minimum per year
Flexible work schedule; open to remote work
Not only do we embrace and celebrate the diversity of our clients, but we also strive for the same in our employees. At Twofivesix, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
If you're curious about what kind of company we are, check out our vision statement.