Summer Social Media Intern

The National Partnership for Action to End Health Disparities (NPA) - Washington, DC (30+ days ago)


Job Summary

The National Partnership for Action to End Health Disparities (NPA) Emerging Professionals Internship Program (EPIP) is designed to provide communications and marketing support for the NPA Regional Health Equity Councils (RHECs). This program is open to a diverse group of juniors and seniors enrolled at accredited colleges or universities who are interested in communications/marketing or health equity but we will consider outstanding sophomores and graduate students. The EPIP intern will work closely with a communications specialist at Professional and Scientific Associates, Inc. (PSA) and RHEC co-chairs to establish, plan, and execute the following communications and marketing goals:

  • Support social media engagement
  • Post/tweet 3-4 times a day utilizing the social media digest (provided by staff)
  • Compose posts/tweets based on their research (e.g., local/regional issues, challenges, resources, trends)
  • Assist the RHECs in launching a traditional media outreach initiative (identify and place RHEC co-chairs on local/regional public affairs programs, write op-eds, pitch story ideas)

This internship offers a unique opportunity for a student to work with public health professionals across the country to increase awareness of health disparities and achieve health equity. Candidates are not required to have previous experience in health, health care, or public health but should bring social media, communication, and marketing acumen as well as the ability to apply these skills within the context of the RHEC's overall communications strategy. While no compensation will be offered for this internship, we can provide college credit, where appropriate. The commitment is between 10 and 20 hours a week.

What can the student expect to learn from this experience?

The student can expect to learn how to address the distinct needs and challenges of service industries, including the utilization of marketing fundamentals to develop successful social media marketing plans for service enterprises. Students will apply skills in social media planning to achieve desired marketing goals for an RHEC involved in a number of activities at the regional and federal levels and with an ever-growing audience.

What type of orientation and training will be provided by EPIP?

Students will meet with the EPIP lead and RHEC co-chair as needed and will participate in weekly meetings with the EPIP lead. These discussions will be held via webinar and conference call to provide orientation regarding the website and utilizing Google platform features (intranet, message board/chat, file sharing, calendar), tutorials regarding Facebook and Twitter administration, and review of recently completed RHEC materials (health equity report card, cultural competency resource guide/white paper, fact sheets). If appropriate, Twitter training may be provided with specific emphasis on Twitter Chats, Twitter Storms, Thunderclaps, Twitter After Parties, and other ways Twitter can be used to promote an RHEC’s activities, mission, and goals.

What special equipment will be available to the student?

Students will be asked to maintain a virtual office (i.e. laptop, phone) in order to access the Google platform (RHEC website, intranet, message board, email, file sharing), to review RHEC-related products (environmental scans, infographics, slide decks, regional blueprints), and handle Facebook and Twitter administration tasks.

Responsibilities and Duties

  • Manage social media accounts (Facebook/Twitter)
  • Suggest/prepare additions of website information/tools/resources
  • Prepare and implement dissemination plans for RHEC products (e.g., recent cultural competency white paper and directory)

Qualifications and Skills

This program is open to juniors and seniors enrolled at accredited colleges or universities who are interested in communications or marketing. We will consider other classifications from strong candidates. Students can work from anywhere in the United States. A successful candidate will have experience with social media platforms such as Facebook and Twitter, social media campaigns, and writing content for newsletters and/or websites.

Benefits

No compensation will be offered for this internship. However, there is no travel required. Interns can work from anywhere in the United States with a flexible part-time work schedule. Students will be asked to maintain a virtual office (i.e. laptop, phone).

Job Type: Internship

Experience:

  • Social Media Management: 1 year
  • Communications: 1 year