The Senior Manager, Public Relations is responsible for supporting the development, execution and coordination of brand public relations activities for Tivity Health.
Develop and execute strategic annual external communications and media relations plans for Tivity Health’s flagship brand, SilverSneakers.
Create successful B2B and B2C media relations campaigns to support our brand strategy.
Plan, prepare and relay information concerning the organization to media drive awareness and understanding of our products, programs and our value proposition for members, clients and other key audiences.
Strategically cultivate and maintain positive relationships with local and national media representatives, news outlets, and other external audience groups and work to promote news coverage and stories in all mediums (TV, print, radio, online).
Collaborate with brand marketing, field operations team, and leadership team on PR deliverables.
Manage communications opportunities with clients.
In collaboration with corporate P/R team, write, edit and distribute local and national product and program press releases, as well as talking points and other collateral to support internal and external communications.
Manage relationships and outreach with key client PR colleagues, industry associations and annual events.
Identify and organize SilverSneakers PR events (member meet and greets for CEO)
Support social media platforms with content development and monitoring
Bachelor's Degree in Communications, Public Relations, Marketing or related discipline.
Minimum of 5+ years P/R Agency experience, Corporate Communications, Public and/or Media Relations fields
Highly effective strategic communicator with proven ability to articulate business vision and strategy in compelling messages resulting in measurable business results
Demonstrated success creating, developing and producing strategic and tactical internal and external communications products
Demonstrated success in the use of print and electronic public relations mediums
Proficiency in public relations analysis and measurement
Project management experience and proficiency leading cross-functional teams
Knowledge of wellness, fitness and health care industries a plus
Proficient using Microsoft products and MS Outlook
Highly detail-oriented and organized with the ability to multi-task and prioritize work to accomplish work objectives in a fast-paced environment
Ability to learn new skills, adapt work habits, and remain flexible through company growth and change.
About Tivity Health
Tivity Health is a leading provider of fitness and health improvement programs, with strong capabilities in developing and managing network solutions. Through our existing three networks (SilverSneakers® - the nation’s leading fitness program for older adults, Prime® - membership access to the nation’s largest network of fitness centers, and WholeHealth Living – specialty medical network development and benefits management), Tivity Health is focused on targeted population health for those 50 and over.
Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development. Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.