MARKETING AND COMMUNICATIONS MANAGER

University of Washington - Seattle, WA (30+ days ago)4.2


As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for four consecutive years.

The Northwest Center for Public Health Practice
(NWCPHP) promotes excellence in public health by linking academia and the practice community. As part of the University of Washington School of Public Health (SPH) and
Department of Health Services, the NWCPHP provides training, research, and evaluation services for state, local, and tribal public health in six Pacific Northwest states—Alaska, Idaho, Montana, Oregon, Washington, and Wyoming.

NWCPHP has an outstanding opportunity for a Marketing and Communications Manager to assume responsibility for content development, design, and production of a variety of print, web and other media products. The position supports and guides the overall NWCPHP communication efforts, as well as providing communications support to NWCPHP’s training, research, and evaluation activities.

This individual will help NWCPHP staff and faculty understand opportunities for innovative and strategic use of communications to advance NWCPHP’s efforts and to support the Center’s strategic goals. This position works integrally with NWCPHP staff, faculty, and practice partners to write, edit, and design communications material related to public health activities in a variety of formats and modalities. Working in collaboration with the NWCPHP communications team, this position writes and designs for a wide variety of materials, including but not limited to: e-newsletters, complex reports, news items, features, HTML emails, signage, posters, webinars, online courses, and dissemination projects. This position will be responsible for ensuring NWCPHP branding is consistent throughout the promotional materials produced. To inform NWCPHP communications activities, this individual will also maintain an awareness of the communication activities of key internal and external partners such as SPH, other SPH departments, and public health organizations at the local, state, and national level.

The UW Department of Health Services is a dynamic academic and research department with the mission of working with partners in public health and health care to prepare leaders, design solutions, and conduct innovative research that is translated into practice and policy. The Department is steadfast in its efforts to improve and promote the health of all populations, and staff contribute daily and directly to the work of faculty, students, researchers and other staff, providing support and expertise to the Department's common cause.

Responsibilities:
  • Develop informative communications that convey the overall structure and importance of NWCPHP projects, delivering a consistent message, look, and voice to ensure the NWCPHP image, brand, and mission are accurately portrayed in all publications, both in print and digitally. This includes copyediting for print and digital collateral. Develop, implement, and analyze a well-planned and executed marketing and communications plan that supports the Center’s strategic plan. Write, design, and curate marketing materials for NWCPHP and its activities, including print and web content. Lead targeted marketing efforts for NWCPHP activities as needed.
  • Maintain effective and efficient tracking of NWCPHP communication activities and support related processes. Using strong project management skills, ensure timely delivery of coordinated communications products by creating, tracking, monitoring, and maintaining accurate records of communication projects and project status. Manage the Center’s various distribution lists and social media platforms, ensure integrated communications across multiple channels, monitor and analyze engagement and response rates, and create strategies for growing new audiences and optimizing results.
  • With guidance from the Training and Outreach Manager and the Associate Director for Strategic Partnerships, the Marketing and Communications Manager will carry out the tasks and duties associated with determining project needs, further defining project goals, and recommending steps needed to carry out well-planned, strategic marketing and communications efforts. This position will lead discussions about the development and dissemination of key messages to current target audiences and new public health partners, and will identify creative opportunities and key decision-points for messaging and marketing NWCPHP and its activities. This position will seek out and research best practice and next steps to make recommendations and produce agreed-upon materials and products for projects.
  • Work with the NWCPHP graphic designer to refine, develop, and customize communications templates; design materials for public dissemination (i.e. NWCPHP’s annual report, conference posters, presentation slides); illustrate concepts through graphic design and infographics; design web graphics and layout; brand and create marketing materials for in-person trainings. (15%)
  • Develop strong internal and external partner relationships and foster an environment of excellent customer service with internal and external clients and/or funders, and successfully partner with others to produce effective materials. Be skillful in negotiating with clients to gain a clear sense of the communications objectives and audience, while being mindful of time allotment and/or budget.
  • Demonstrate accountability for professional growth and competency by seeking opportunities for skill development and self-improvement; create networks of communications professionals within and outside the University; perform additional duties as required.
As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position, click here.

Qualifications:
  • Bachelor's degree in digital communications, marketing, or a related field
  • Two years of experience in a communications, marketing, or public information capacity, including experience and/or training in visual communication, graphic design, and/or illustration.
  • Experience developing or implementing a marketing plan.
  • Familiar with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Dreamweaver, and Acrobat) and proficient in Microsoft Office (Word, Excel, PowerPoint).
  • Web experience, particularly with writing for the web, SEO best practices, and analytics.
  • Demonstrated experience with social media vehicles, email campaigns, online content development and management, and writing and editing for non-technical audiences on the web.
  • Self-starter with an ability to work with minimal supervision to accomplish goals and manage multiple tasks. Proactive and adaptable to changing environments. Strong ability to work both individually and in a team-based setting.
  • Highly organized and results-driven
Equivalent education/experience will substitute for all minimum qualifications except where there are legal requirements such as license/certification/registration.

Desired Qualifications:
  • Interest, experience, or education in the field of public health.
  • Portfolio that demonstrates written and visual communication skills consisting of three or more pieces.
  • Familiarity with HTML, CSS, Flash, Articulate, and Audacity, and multi-media and online technologies.
  • Familiarity with Marketo or similar email client management system.
  • Proficient with Adobe Creative Suite
Conditions of Employment:
  • Some travel may be necessary