Assistant Product Manager

BIC Graphic - Clearwater, FL3.4

30+ days ago

BIC Graphic

As one of the largest suppliers in the promotional products industry, BIC Graphic offers the most comprehensive product assortments with the widest variety of decoration methods. In addition to our well-known brands, such as BIC®, KOOZIE®, Atchison®, Triumph® and JAFFA®, we also partner with prestigious retail brands such as myCharge®, Cool Gear®, HoMedics®, Cocoon®, Leatherman® and several golf brands.

We take pride in being a leader in product safety, quality assurance, social responsibility, supply chain security and environmental stewardship, and we know at the core of all of this is our people.

We are proud of our people and it shows. The average tenure of a BIC Graphic team member is over 12 years! In a world where people change jobs more frequently than ever before, we are extremely proud of this accomplishment.

Headquartered in Tampa Bay, BIC Graphic operates 4 manufacturing facilities across the United States, with locations in Florida and two facilities in Minnesota. The Company also operates a highly strategic product sourcing operation in Hong Kong and mainland China.

Want to be a part of building an exciting culture? Do you want to work for an employer to make a difference? Do you excel to be competitive in a Sales/Marketing environment?If you answered yes to any of these questions, keep reading!

The Assistant Product Manager will contribute to the success of the marketing strategy of the assigned product families for North America.

Other essential tasks within the role include:

Major Duties / Responsibilities

  • Assist with new product development within categories to ensure product line goals and objectives are being met in accordance with annual plan
  • Conduct market research through market competitive analysis, customers’ needs and trends to identify product gaps and sales opportunities
  • Provide necessary and accurate product details for new product launches in accordance with gate form process
  • Provide direction to creative on new product photography
  • Assist with implementation of catalog and promotional pricing strategies
  • Support execution of marketing tactics including annual printed catalog, e-blasts, direct mail, digital marketing, press releases and social media
  • Analyze financial reports or provide calculations to support strategic recommendations
  • Responsible for communication and management of Product Changes Requests and CRM and product data changes
  • Provide necessary training to customer facing departments on category products.

Key Performance Indicators or Financial Dimensions

  • Category Annual Sales
  • Product/Brand development
  • New products performance
  • Financial performance (Pricing, Forecast, Budget, Margins)
  • Interpersonal Skills / Teamwork


  • Bachelor degree or equivalent experience, preference in Marketing

Special Training or Competence:

  • Excellent knowledge of PowerPoint and Excel
  • Strong analytical and problem solving skills
  • Able to work with a 12h difference with Asia


  • Ability to travel (10%) domestically

Job Type: Full-time


  • Product Management: 1 year (Required)


  • Bachelor's (Required)


  • Clearwater, FL (Required)

Work authorization:

  • United States (Required)