Creative Director/Copywriter for Groups Team within The Studio

Facebook - Menlo Park, CA (30+ days ago)4.2


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook’s internal agency, The Studio is responsible for helping over a billion people understand Facebook's products and mission. We produce creative that communicates and re-enforces our core brand values, with an emphasis on product marketing, while continuing to evolve the Facebook voice and tone. The Studio (part of The Factory) is looking for a Creative Director who can leverage experience in marketing communications, developing great creative talent, visual storytelling and innovation to build and grow the creative product-marketing function at Facebook.
This is a full-time position based at headquarters in Menlo Park, and will report to the Groups Creative Lead.
RESPONSIBILITIES
Drive the direction and development of Facebook's in-house consumer creative strategy, plans and execution
Work with the marketers on the team to deliver highly-engaging, rapidly-deployed messages to Facebook's users
Be the main creative voice of the Facebook brand
Develop original marketing content for a variety of marketing touch-points
Work closely with the Product and UX design team to make sure the product touch-points are aligned with the brand
Prioritize projects accordingly
Manage a program calendar/roadmap and communicate to all stakeholders
MINIMUM QUALIFICATIONS
Bachelor's degree in Business, Design, Journalism, Marketing or related discipline
10+ years experience in creative writing role with an emphasis on consumer marketing
Experience developing and managing consumer marketing programs in a marketing environment
Demonstrated creative excellence with global and digital experience
Experience leading creative work
Experience working in a data-driven environment
Please provide a link to your online portfolio