Director Marketing (Full-Time)

North Okaloosa Medical Center - Crestview, FL (30+ days ago)3.6


For more than 40 years, North Okaloosa Medical Center has been providing healthcare services to the people of Northwest Florida and South Alabama. We are a progressive, acute-care hospital accredited by The Joint Commission. We believe in providing convenient, comprehensive care in a comfortable setting. While we believe it’s vital to stay up to date with technology, we will never lose sight of what’s truly important – the human interaction that is crucial to providing quality care. Our goal is to anticipate the needs and exceed the expectations of our patients and their families, ALWAYS.

North Okaloosa Medical Center is committed to offering competitive benefits including:

Comprehensive medical, dental, and vision
Short-Term/Long-Term Disability
Life Insurance
Flexible Spending Accounts
Tuition Reimbursement Program

Position Purpose:
The Director of Marketing is responsible for the hospital’s marketing, public relations and media activities. Primary responsibilities assigned to this position are designed to promote the hospital’s product lines, services, and employed physicians, with efforts that develop growth and increase revenues, and project a positive image for the hospital in the communities served. The responsibilities of this position include creating, directing implementing, and monitoring the hospital marketing plan, in compliance with acceptable standards. Components of the marketing plan include specific strategies designed to achieve an effective combination of advertising, public relations, and media, accomplished through the proficient use of computer graphics, photography and design layout using a variety of materials and technology including but not limited to the hospital internet/intranet web pages, and electronic social networks Twitter and Facebook. Manages the publicity functions, coordinates hospital charitable donations, and participation in internal and external community events and projects; actively represents the hospital’s membership in the Chamber of Commerce; frequently engages in public speaking, and the preparation and delivery of presentations to a variety of internal and external audiences. The position responsibilities and activities are at all times conducted with professionalism, integrity through words and actions that enhance the image, and consistently reflect the intrinsic values of NOMC. The Marketing Director serves as an internal and external role model.

The Director of Marketing works directly with and reports to the hospital’s Chief Executive Officer (CEO). Responsibilities include working with the CEO and Senior Managers in the development of the hospital’s strategic business plan. Develops market research tools and measurements that successfully identify community needs, perceptions, and habits (market analysis) in primary and secondary service areas. Provides timely feedback to the CEO regarding resulting trends that may affect the hospital’s strategic plan and/or organizational objectives. Collaborates with, & provides marketing & creative expertise across the organization to ensure the timely development , consistent design and distribution of hospital collateral materials & publications, including but not limited to, department & product brochures, community publications, employee & physician newsletters, flyers for internal/external events, signage, news releases, and development, coordination, & implementation of marketing programs and activities for newly recruited & currently employed physicians.**

The Director of Marketing has responsibility for leading and directing the day-to-day operations of the Marketing Department, which includes the Senior Circle and Volunteer Programs, including the management and supervision of staff. Operational responsibilities include planning, completing departmental budgets, prioritizing, managing activities, and events within established budgets.**

**Responsibilities stated herein reflect the general duties considered necessary to describe the essential functions of this position, & should not be considered as a detailed description of all inherent work requirements