Director, Sr. Marketing

dōTERRA International - Pleasant Grove, UT4.4

Full-time
At dōTERRA we encourage all employees to seek out opportunities that will expand their skill set. We strive to help achieve personal career goals by providing opportunities of growth and movement throughout the company.

Responsibilities:
Create and refresh marketing strategy and goals related to Promo engagement, brand awareness and brand engagement. Create an Omni-channel content strategy that focuses on incorporating key messaging to promote company goals.
Stay up to date with current trends in digital, print, social media, and content marketing. Analyze metrics to measure the effectiveness of content, report findings, and reassess approach based on results.
Work closely with Creative and Social Media Directors to create look and feel consistent with culture that tells stories through social media, blogs, newsletters, and website.
Manage doterra.com content. Create content calendar to ensure fresh content critical for SEO optimization. Work with SEO content team to ensure keyword based titles, keyword density, and strategic meta tags.
Oversee the execution of e-mail marketing programs including: member segmentation, member analytics, A/B testing, automation, and dynamic content. Implement an analytical approach to identifying campaign drivers and opportunities that enhance member experience.
Maintain a clear vision and editorial strategy for the creation and on-going development of dōTERRA print material. Ensure forecasting, cost, and pricing meet demand and member needs.
Create and maintain a running two year promotional calendar. Identify key triggers in past successful promos and be creative with proposing new ideas to keep customers excited and anxious to participate. Work with internal partners to ensure smooth execution of all promos.
Create culture of partnerships with international teams and business leaders to ensure member needs are met and exceeded.
Communicate promotion strategy and calendar to International General Managers and Marketing Coordinators as a base for an international promotion plan. Work to determine which international markets would benefit from participating in NFR promotions.

Qualifications:
10+ years of experience in Marketing

Bachelor’s degree in Business, Marketing, Advertising, Communication or related field

Ability to communicate and collaborate with all key stake holders

Trend setter with effective approaches to fun, creative, and relatable storytelling

Strong health & wellness background

Ability to productively partner with cross-functional team members to meet objectives

Innovative self-starter with a balance of analytical and creative thinking

Ability to set up efficient and effective processes, manage and meet deadlines

Ability to mentor and build Managers and team members to create a synergistic department

Flexible and Dynamic as internal priorities shift and market/marketing avenues change

Strong PowerPoint/Keynote skills

We are currently accepting applications for this position.

Position Level:
Function: Marketing
Type: Full Time
Shift: Day
Requisition ID: 10765

dōTERRA International, LLC. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.