Full Job Description
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Location: North Castle, NY; New York, NY; San Francisco, CA; Raleigh, NC, Austin, TX; Atlanta GA
The IBM Developer Marketing team is seeking a self-starting, innovative and enthusiastic Content Producer to join our fast-growing team.
As the IBM Developer Marketing Content Producer you will lead the messaging strategy, copy development, and create dynamic assets (video, animation, etc) to deliver compelling content that wins the hearts and minds of our target audience. You will partner with our social and paid media leads to develop copy, messaging, and dynamic multimedia assets for organic posts and paid ads. The ideal candidate should have varied creative experience including production, content creation and social strategy. This role will be responsible content production for our two key programs: Build Smart. Build Secure., which focuses on the client developers journey to cloud and ladder to AI - and Call for Code, which engages developers in creating software solutions to address significant societal issues, such as natural disaster mitigation, using IBM code patterns and tools.
Primary responsibilities of this role include but are not limited to:
Copywriting social posts and paid ads
Dynamic content production including video and animations
Project management of campaign asset production
Brief writing and agency/vendor management
Co-create and maintain value propositions and associated narratives for campaigns
Plan and execute the marketing launch activities and manage the cross-functional implementation of the plan.
Be the expert on our audience; be the expert on our competition and how to succeed.
Support the strategy and programs that create interest and drive demand across all market segments.
Required Technical and Professional Expertise
Demonstrated experience with messaging and storytelling
Writing skills essential – frequent writing is a requirement
Digital ad creative development experience
Social media content development experience
Media production and management experience
Ability to deeply understand and profile target audience– their needs, wants, beliefs, as well as how and when they learn about technology solutions to solve their business problems
Exceptional execution and project management skills
Agency and client services experience
Tool skills: Adobe Illustrator, Adobe Photoshop, Adobe Premier Pro/Camtasia/ iMovie
Microsoft Office skills required (Word, Excel, PowerPoint, etc.)
Skills using the following collaboration tools: Webex; Box; Github/Zenhub; Mural; Slack.
Preferred Technical and Professional Expertise
Advanced video editing skill helpful
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.