Job Description :
This job supports Customer Strategy Division and is primarily responsible for the development of clinical and healthcare-related content of client-facing materials that will optimize strategic messaging and communications. Performs extensive edits of materials to ensure that content is accurate, forward-thinking, strategic, relevant and meaningful. Together with designated colleagues, this position coordinates the RFI and RFP responses from the Health Plan. This position substantiates the Highmark mission, provides product differentiation, and contributes to the retention of Clients and acquisition of new business by providing client-specific responses with emphasis on market differentiation with Highmark’s clinical and product capabilities.
Develop, write and edit clinical, product and healthcare content to respond to RFI/RFP sections that have been assigned by the Sales Messaging Team. Ensure that RFI/RFP responses are consistent, clear, progressive and customized for the client, industry, market, etc.
Collaborate with appropriate clinical, product and healthcare Subject Matter Experts (SMEs) to develop responses to unanswered and/or anticipated strategic questions.
Facilitate regular strategic planning sessions with appropriate SMEs to stay abreast of changes to Highmark’s capabilities, product offerings, marketing strategies and differentiators to build and maintain an RFI/RFP library that has been vetted and approved by the appropriate area's SMEs.
Collaborate with the Customer Strategy Content Strategists and Sales Messaging teams to write and edit clinical and product content that leads to the development of client-facing materials, including strategic and proactive narratives for critical Highmark initiatives.
Research and develop scientifically-based extrapolations that support potential cost-avoidance for preventable health risks. Work with the clinical and Customer Strategy teams to develop scenarios in which they are applied consistently.
Other duties as assigned or requested.
Bachelor's Degree in Business, Marketing, Healthcare Administration, or a Clinical field (eg. Nursing, Exercise Science, Behavioral Health, Nutrition, etc.) OR 6 years experience in the health insurance industry in lieu of Bachelor's Degree
5 years experience in health care and the health insurance industry
5 years experience and excellence in writing and editing health communications
3 years analytic experience and strategic thinking
LICENSES or CERTIFICATIONS
Registered Nurse, Registered Dietitian or other clinical license/certification
Strong Written and Oral Communication Skills
Active Listening and Consultative Skills
Outstanding Interpersonal and Relationship-Building Skills
Project Management Skills
Problem Solving and Decision Making
Organizational Skills and the Ability to Prioritize
Time Management and Ability to Meet Deadlines with Quick Turnaround Times
Proposal Automation Software
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