Major Account Sales Manager

TEGNA - Portland, OR (30+ days ago)3.3

TEGNA Media is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our sales operations. To compete and win in the new media landscape we need innovative sales leaders to join us on this journey and be part of our future growth and success.

KGW8, NBC Portland, is looking for a results driven, solutions-based Major Account Sales Manager. This position is responsible for leading the national and political sales efforts for KGW8. In addition to managing the sales efforts of our dedicated group at Telerep, you will directly oversee a Regional Account Executive, a National Sales Coordinator and a Regional Sale Coordinator. You are also responsible for sales of our digital suite of products including Premion, an industry first one-stop-shop for OTT, to our regional and national client base.

You will be responsible for developing and executing a sales strategy for creating demand. The right individual for this position will be charged with helping Telerep and our regional AE expand & develop business by delivering customer solutions through an integrated suite of platforms and solutions. The position requires developing and implementing a strategy to grow revenue shares of agency and digital accounts by creating opportunities to develop new business to achieve quarterly and annual budgets. The position reports to Director of Sales.


General supervision and responsibility for all national sales efforts. This includes communicating a clear direction of our expectations and strategies.
Demonstrated leadership capabilities, leading a team of people.
Manage all political and advocacy advertising with national rep firm and direct agency accounts. This requires a complete fluency in the rules and regulations surrounding political for candidates and issue advertisers.
Plan, develop and execute on a strategy to achieve revenue goals by increasing shares of bus iness for KGW on existing accounts.
Provide and maintain rep firm informed with pertinent performance information including: rate, ratings information and pertinent research information necessary in selling KGW.
Travel to, build and maintain successful relationships with reps, buyers, planners and clients.
Act as marketing consultant to national accounts utilizing station marketing and merchandising materials in developing marketing plans, co-promotions and vendor programs.
Coach and lead the Regional AE’s by participating in client meetings, building relationships with top regional clients and being active in the community.
Management of station support to assure timely handling of pre-empts and makegoods.
Work closely with Director of Sales and Local Sales Managers in pricing and managing inventory to effectively sell KGW 8, NBC Portland to all accounts – local and national.
Develop incremental revenue opportunities within new and existing national advertisers as they relate to all platforms.
Sell station sports and specials.
Assist Director of Sales with special projects as assigned.
Network nationally, regionally, and locally to stay updated on emerging media sales trends, rates and product solutions.
Participate in all local & digital weekly sales meetings.
Complete appropriate business activity reports and forecasts as required.
Proven results in fast-changing, dynamic environments
Agility and forward-thinking strategies for success.
Develop short-term, mid-term and long-term business plan for national and regional

Here's what you need:
Must have proven track record. Four years of sales management in television preferred and digital sales management experience is a plus.
Strong problem solving and analytical skills required.
Must have strong time management and organizational skills; candidate must be able to work in a fast paced, high-pressured, evolving environment.
Demonstrated interpersonal and leadership skills for motivating staff and maximizing revenue performance.
Strong presenter and communicator with internal and external customers and partners.
Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
Proficiency with Excel, Word, Wide Orbit Sales, Salesforce, Wide Orbit Traffic-(preferred) and Medialine, and qualitative data.
Documented record of exceeding activity and revenue goals.
College degree preferred.

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.