Marketing Data Analyst

Nina Hale Inc - Minneapolis, MN

Full-time
Nina Hale, Inc. is a performance-based digital marketing agency with an analytical, measured process for growing brand awareness, digital performance, and revenue through digital channels. The agency specializes in strategically planning and executing paid media, social media, search engine optimization (SEO), content strategy, conversion rate optimization and analytics. Founded by Nina Hale in 2005, the agency is 100% employee-owned and a nationally certified woman-owned business (WBENC). Nina Hale, Inc. is a ten-time Best Places to Work award recipient, and has been named to Inc. 5000’s Fastest Growing Companies for three consecutive years.

We are currently seeking a full-time Marketing Data Analyst. The ideal candidate is passionate about data, attribution modeling, and digital marketing.This position is focused on analytics implementations and creating as well as analyzing marketing reports for our clients. The Digital Analyst will work with cross-functional teams to create and develop insightful reports and attribution models across marketing activities. This position will require an understanding of both client objectives and the tools (web analytics, call tracking, media measurement) required to provide a complete picture of the client activities.

_RESPONSIBILITIES

Develop strategic measurement strategies for clients
Design, build and populate reports measuring digital marketing activities and results.
Ensure data sources are consolidated and accurate.
Ensure various measurement tools are coordinated.
Present reports and insights to clients.
Perform web analytics tool implementation and testing.
Collaborate with client IT/development teams to implement analytics tagging.
Other duties as assigned.

_REQUIREMENTS

Bachelor’s degree in marketing, advertising, economics, computer science or other related field.
Background in business and marketing report creation/delivery.
Fundamental understanding of marketing tactics – SEO, SEM, social media, content, display, etc. – and knows how they work as a system.
2-3 years of related work experience, agency experience preferred.
Knowledge of major web analytics platforms, including Google Analytics, Webtrends and Adobe SiteCatalyst.
Strong knowledge of Excel, Tableau, and PowerPoint.
Strong attention to detail and ability to work independently.
Understanding of various marketing channels, including PPC, SEO, display, social, and email.
Ability to integrate data from multiple sources.
Experience with SQL and data visualization tools is a plus.

_ABOUT NINA HALE

We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the NH community. Some of our favorite events? A grown-up Easter egg hunt (with coveted prizes like cash and additional days off), company day at the Minnesota State Fair, and our annual cookout at our Founder’s family cabin.

Nina Hale is an equal opportunity employer. We are committed to fostering an inclusive environment for everyone!