SCAD seeks a social media manager to join the newly minted social media department within the university’s in-house creative agency at its Savannah location. The primary focus of the social media manager will be brand management, campaign strategy and planning, reporting, and analytics.
In this role, you will use your stellar social media experience to help cultivate and enhance the university’s presence across several platforms, including Facebook, Instagram, Twitter, YouTube, and more. You will lead, oversee, and grow the social media team, help manage the university’s brand image, and promote SCAD in an engaging and impactful way. As a social media manager, you will also develop strategies that engage current and prospective students, alumni, business leaders, recruiters, and community members.
The successful candidate is fluent in creative problem-solving, demand generation, and reputation management. An enthusiasm for emerging technologies and trends is vital, as is a love of developing multimedia content that people enjoy and want to share with their networks. The candidate should have proven success in leading a small team, managing multiple social media accounts, and experience with various media, including photo, web, video, social, editorial, and event-based content. Knowledge of SEO, SEM, AP style, and the vocabulary, culture, and technical qualities of major social media platforms is essential. Excellent verbal and written communication skills are a must, as is the ability to work closely with a team, meet deadlines, and execute multiple tasks in a fast-paced environment.
- Bachelor’s degree in communications, marketing, public relations, or a related field
- Five to seven years of marketing or PR/social media experience
- Background in editing, communications, marketing, or writing for the web
- Knowledge of Adobe Creative Suite, Microsoft Office products (Word, Excel, PowerPoint), and other graphics or presentation software