Full Job Description
Join the thousands of innovators, advocates and forces who are making an impact every day at one of the biggest footwear brands in the world. Whether you love to connect with consumers on the retail floor or want to drive our award-winning powerhouse in new directions, the SKECHERS team is the place to be. Learn more about our brand at skx.com.
Responsible for driving incremental traffic to retail stores through advertising initiatives. Responsible for coordination of all domestic retail events including new stores, anniversary stores, company sponsored events, and celebrity appearances
Essential Job Results-
Develop new store opening advertising campaigns to increase awareness, drive traffic, and accelerate growth.
Develop localized store/market-specific advertising to support stores including billboards, digital, radio, direct mail, and grassroots campaigns.
Research costs and create event budgets. Manage expenses closely to ensure campaigns stay within approved budget.
Evaluate campaigns with written analysis in a timely manner. Analyze data and make recommendations based on results.
Work with the Digital team to advertise and support events with email and SMS.
Create web ads to mirror current promotions and ensure the promotions are represented on mall center websites.
Responsible for lease required advertising programs for specific retail properties.
Communicate event and advertising details to office and field and provide clear execution expectations.
Provide direction to Graphics department to develop creative and manage the process from inception to execution. Ensure that deadlines are met.
Maintain an inventory of giveaway items to use for events and campaigns. This includes researching new creative ideas, sourcing vendors, bidding process, and overseeing the purchase and fulfillment of orders.
Maintain library of grassroots marketing collateral i.e. flyers, discount cards, and tear pads updated bi-annually.
Monitor competitor advertising and stay abreast of industry innovations that may be used to better Skechers’ campaigns.
Other special projects as assigned.
Ability to thrive in a fast-paced retail environment.
Strives for creativity and innovation. Looks to continually improve on past performance and looks for new and better ways to increase store traffic.
Problem solving skills. Solution oriented.
Possesses confidence overseeing event execution including managing staff and vendors on-site.
Travel to events and oversee execution as needed. Travel up to 10% locally and 5% domestically.
Must possess strong organizational and time management skills, with attention to detail and ability to prioritize multiple projects and priorities with minimal supervision.
Flexibility to frequent changes and ability to react quickly.
Ability to develop strong interpersonal relationships and work with outside vendors, field staff, and other departments cross-functionally on projects to success.
Must display a high degree of professionalism, tact and diplomacy.
Impeccable attention to detail.
Strong written and oral communication.
Education and Experience-
1-2 years in marketing or related field.
Must have event planning experience.
Must have media planning and/or advertising experience.
BS or BA in Marketing or related experience.
Proficient in MS Word, Excel, Outlook, and PowerPoint.
Basic to advanced proficiency of Adobe Photoshop.
Basic understanding of email and social management tools preferred, but not required.
Retail experience preferred, but not required.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times. The employee is regularly required to lift a 35 - 40lb dress form for garment evaluations.