Online Marketing Specialist

Kotarides Companies - Virginia Beach, VA3.8

The Online Marketing Specialist is responsible for daily management and optimization of online marketing campaigns for apartment and new home communities.

The Online Marketing Specialist manages search, social media and display advertising campaigns to support branding, awareness and lead generation initiatives. Various analytical tools and methods are used to evaluate campaign performance. The Online Marketing Specialist is responsible for recommending and monitoring budgets.

Key Areas of Accountability & Approximate Percentage of Time:
Advertising and Campaign Optimization - 60%
Analysis and Reporting - 20%
Strategic Contributions - 20%

Roles and Responsibilities:
Advertising and Campaign Optimization

Manage SEM campaigns in Google Ads platform (formerly AdWords)
Manage campaigns in social media platforms such as Facebook Ads Manager
Manage display advertising campaigns in Google Ads
Coordinate with ad platform/service vendors and agencies
Collaborate on creation of digital assets such as landing pages, web sites and ads
Work with Internet Listing Services (ILS, g., on contracts, packages, price updates, etc.
Analysis and Reporting

Create, maintain and interpret Key Performance Indicators (KPI) reports
Maintain budget tracking reports
Manage Google Analytics and Google Tag Manager implementations
Present results and recommendations to Marketing Team and key stakeholders
Strategic Contributions

Works with Marketing Team and department heads to continuously improve results
Tests new techniques and platforms
Monitors relevant industry trends to maximize effectiveness of ad spend

College degree with focus in Marketing/Communications preferred
2+ years experience in comparable role required

Skills and Abilities:
Advanced proficiency in online marketing and advertising platforms
Strong verbal and written communication skills
Managing multiple tasks, deadlines and projects on a day-to-day basis
Must be a team player with ability to collaborate well with colleagues toward mutual goals
Ability to thrive on a dynamic team that course-corrects regularly to meet the demands of a growing company