Associate Media Director, Strategy, Digital and Integrated Media

Starcom - New York, NY (30+ days ago)3.9


Job Description

The Associate Director oversees the team's strategy initiatives and will focus on servicing a high profile, global client in the technology/electronics retail space in the creation, execution and monitoring of intergrated media plans to secure the best investment options in a variety of channels (Digital, Print, National Television) to maximize clients’ reach to targeted consumers. The ideal candidate for this position will be an assertive leader and a thoughtful decision maker who loves data and has the proven ability to lead strategic planning and buying initiatives including deck writing, budget and channel allocation and audience development. Must haves include: a proven track record and comfortability in a client facing role, a minimum of 5 years of comprehensive media experience, with previous experience in digital media planning and a minimum of 2 years of experience managing a team. Other must-haves include the ability to work in a fast-paced environment and agility in an ever-changing media climate. This is an energetic, supportive and collaborative team that manages a very high-profile, global client and fosters an environment of respect, innovation and development.

RESPONSIBILITIES

Lead strategic planning and deck writing initiatives
Client presentations and relationship management
Develop and implement processes to improve the work required for planning, buying, client billing, and reconciliation.
Develop processes to ensure data integrity and implement across the agency
Maintain a strong understanding of the systems used such as Mediaocean–Prisma digital buying tool, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools
Serve as escalation point for teams to help troubleshoot issues
Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve these
Determine and activate how to deliver necessary data to teams for various reporting purposes
Ensure proper digital contracts and terms are in place with vendors, evaluate IO notes requested by vendors.
Share best practices and learn from other teams in Publicis to ensure consistency and best work product across The Groupe
Build and maintain strong relationships across multiple internal teams and external teams
Maintain relationships with vendors to ensure trust and confidence with our buying partners
Manage vendor-side billing and maintain close oversight of open items clearing
Directly manage a team of 1-2 supervisors and 1-2 associates and indirectly manage others
Cultivate a team-focused mentality across the larger Investment Operations team and boost morale Qualifications

Minimum of 5 years of media industry experience with emphasis in integrated and/r digital media campaigns
Minimum of 2 years experience leading and mentoring a team
Bachelor's Degree in Advertisment, Marketing or related field
Proven knowledge of digital planning and buying process with understanding of various vendors, different cost methods, various reporting, and delivery validation
Strong quantitative skills, including analytical abilities and math proficiency
Knowledge of agency billing process (client-side and/or vendor-side)
Problem-solver, with ability to move quickly between tasks, and think clearly under pressure
Self-starter with ability to work independently
Technical proficiency in Microsoft Office Suite with heavy focus on Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.