Director Omnichannel Marketing Campaign Operations

Acxiom - New York, NY3.6

30+ days agoFull-timeEstimated: $130,000 - $170,000 a year
Skills
The Director of Omnichannel Marketing Campaign Operations provides progressive leadership to assigned client by consulting and leading the overall campaign strategy and implementation solutions for assigned client. Known as a domain expert for campaign operations across multiple channels, the role enhances the contribution of others working on assigned client(s). Ensures Acxiom solutions are positioned optimally in the overall campaign delivery set and effectively integrates with partner solutions. Incorporates the technical vision and standards within Acxiom.

What you will do

Develop and implement along with Client Leadership, digital/omnichannel use cases
Work with Client Leadership to identify and implement areas of omnichannel marketing operations best practices
Engage with Acxiom and Client strategic partners to optimize campaign performance
Drive planning efforts to achieve long-term strategic goals for the client
Assess operational efficiency of Campaign Operations. Present recommendations and drive operational efficiency efforts along with Acxiom Operations leadership
Maintain a high awareness of digital ecosystem trends and communicate to Client Leadership on regular intervals
Maintain awareness of Acxiom omnichannel capabilities (onsite targeting, digital display, mobile etc.) and identify strategic opportunities to leverage
What you will need

3+ years' experience in digital marketing platform operations (DMP, DSP, SSP)
Deep knowledge of digital ad targeting platforms and technology
Deep knowledge of the application of consumer and behavioral data in ad tech
Deep knowledge of campaign operations supporting direct mail and email deployment channels
Deep Knowledge of conventional database marketing practices and methodologies
Deep knowledge of digital ad tech ecosystem
What will set you apart

Minimum 5 years' experience in digital marketing/media platforms implementation
Minimum 10 years' experience with database marketing, direct marketing or interactive marketing environments
Minimum 10 years' experience working in an external client facing environment
Minimum 10 years' of Acxiom experience (or comparable role at another company)
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Primary Location City/State:
New York, New York