Director of Marketing IV --

Simon Property Group - Orange, CA (30+ days ago)3.6


PRIMARY PURPOSE:

This position is responsible for communicating the Simon and center specific brand proposition/narrative at the local center level via sourcing and executing property level marketing initiatives. Responsibilities include: creation, development, and implementation of the overall strategic marketing and communication direction of the shopping center. The Director of Marketing will also be responsible for providing sales support and implementation of business development programs.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:
  • Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
  • Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
  • Develop and implement retailer intensification strategies that drive awareness and sales
  • Promote platform program opportunities to, and foster relationships with key retail partners
  • Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level
  • Create annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives.
  • Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis
  • Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory
  • Where applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiatives
  • Coordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use
  • Manage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base
  • Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center
  • Work with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used
  • Drive the growth and engagement of our social media channels , as well as data collection, SMS, and Email (subscribers) for the specific centers
  • Develop professional business relationships with center retailers
  • Where applicable, drive Simon loyalty programs tailored to the individual property market and core demographics
  • Oversee management and budget of the Guest Services operation including the hiring and training of the Guest Service Manager and Guest Services Representatives, and monitor job performance of all Guest Services staff
  • Drive growth of Simon Gift Card programs
  • Oversee all financial forecasting budgeted for the marketing department and marketing programs
  • Hire and oversee all work assigned to the Marketing Administrator
  • Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:
  • BA or BS degree with emphasis in sales, marketing, or business
  • 4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgeting
  • Knowledge of retail management, marketing and advertising and working knowledge of the media industry
  • Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
  • Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
  • Flexibility to work varied schedules including weekends and evenings
  • Strong team building and coaching skills
  • Ability to handle multiple projects simultaneously
  • Some overnight travel required
  • Ability to think strategically

LEADERSHIP CHARACTERISTICS:
  • Strong organization and coordination skills
  • Strong team building and coaching skills
  • Ability to handle multiple projects simultaneously
  • Ability to communicate with various levels within the organization