Senior Marketing Communications Specialist

Thermo Fisher Scientific - Sunnyvale, CA3.6

Job Description
Job Title: Senior Marketing Communications Specialist
Requisition ID: 75971BR

Location: Sunnyvale, CA

When you join us at Thermo Fisher Scientific, you’ll be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of $22 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.

Reporting into the Manager of Global Marketing Communications for the Life Science Business Unit, the Senior Marketing Communications (MarCom) Specialist will drive the promotion of marketing programs in the Chromatography and Mass Spec Division (CMD) division as an integrated offering through the most effective communication vehicles and in a customer-oriented manner.

The Sr. MarCom Specialist is responsible for developing, executing and optimizing marketing communications plans for products/solutions and initiatives that optimize a promotional mix across advertising, publicity, trade shows, sales tools, webinars, collateral, direct marketing, and digital marketing to deliver campaign results across multiple geographies.

This position involves working with Marketing Managers to develop and implement effective promotional plans for products/solutions, as well as actively participating in project teams that address how to message our offering in direct alignment with the way customers and prospects work. The Sr. MarCom Specialist will provide communications expertise, participate in the Marketing Communications annual planning process, and will be responsible for closely managing project budgets and ROI in alignment with strategic goals and priorities.

The Sr. MarCom specialist will also partner with cross functional partners (social media, digital marketing, Design Center, 3rd party agencies) to plan and create customer facing content at vertical and product levels from traditional to digital deliverables.

Key Responsibilities:
Develop and implement marketing communications plans for assigned vertical/product lines and projects, working closely with the MarCom Manager to review plans. Includes working with Marketing Managers and communication (social, digital, design) teams to develop effective plans that are integrated as appropriate into the MarCom budget and campaign plans. Manage those plans throughout the year to ensure projects are initiated and completed on target.
Partner with marketing to drive effective value propositions and outbound messaging
Write clear, crisp, benefit-oriented creative briefs that summarize and filter information
Coordinate with other groups within CMD (and outside division) as appropriate to present Thermo Scientific CMD brand across product categories
Develop product, vertical market capability and solution specific MarCom programs, including sales collateral, case studies, advertisements, mailers, product announcements, webinars, press releases, technical web content, etc. in a timely manner. Also includes working with Marketing Managers to facilitate development of appropriate sales tools.
Partner with analytics team to evaluate and report effectiveness of campaigns on the necessary cadence to track program success in terms of contact list building, nurturing and qualified leads
Knowledge of systems and tools for effective project management such as Quickbase
Forecast and manage budget and timelines at the deliverable level
Partner with Regional MarCom groups for seamless transition of field marketing activities to align with global campaigns
Exceptional copy writing and editing skills, with the ability to work across media, from print to digital
Ensure that content is reviewed and taken through proper Regulatory and Legal approvals
Manage vendors and contractors as needed

Minimum Requirements/Qualifications:
Bachelor’s Degree in a scientific discipline preferred
Minimum of 5 years experience in the life science industry, marketing or marketing agency preferred
Promotional copywriting experience
Experience in drafting and leading creative briefs
Experience in managing or facilitating the creative process (concept to execution)
Experience representing creative work to stakeholders
Strong organizational skills and an ability to meet project deadlines in a timely manner
Demonstrated project planning skills
High level of intensity and comfort level with change
Must be able to work both independently and as part of a team
Travel up to 10%, domestic or international

Non-Negotiable Hiring Criteria:
Bachelor’s degree from an accredited institution required
Life science industry experience
Digital marketing experience
Experience with capital equipment preferred

At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Apply today

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

This position has not been approved for Relocation Assistance.

If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here for further assistance.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.