Senior Manager - Advertising Technology & Media Network

Marriott - Bethesda, MD (30+ days ago)4.1


Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you? JOB SUMMARY

The Senior Manager, Advertising Technology &
Media Network will help Marriott’s Global Marketing organization realize its
vision of delivering data driven, customer centric, omni-channel marketing programs
by building and evolving one or more products within the broader Personalization
and Marketing Platform with a particular focus on the Advertising Technology and
Media Network.

This role will collaborate with partners across the
organization to understand stakeholder needs, define the vision and features
for products including the Advertising Technology and Media Network, delivering
content, ads, offers, and other decisioned experiences to customers across
paid, owned, and earned channels. They
will actively manage a product roadmap, work across the organization to build
consensus, and frequently communicate progress against both with partners and
leadership.

The Senior Manager will keep our products
innovating out in front of our competitive set by staying current on emerging
technologies and business strategies in the buy side and sell side of AdTech and
related industries. They will ensure
their products are tightly integrated with the rest of the Personalization and
Marketing Platform through constant collaboration with other product peers on
the team and alignment of roadmaps.

This role will champion the vision for the broader
Personalization and Marketing Platform outside of the department, lead and
manage cross functional projects and/or product development teams, and work
with numerous different departments to realize this vision.

Frequent collaborators include Digital
Personalization and other parts of Global Marketing, Customer Experience and
Innovation, other Digital Product Management teams, Project Management/Scrum
masters, IT Plan, IT Build, and Enterprise Architecture.

This role reports to the Senior Director, Personalization
and Marketing Platform.

CANDIDATE PROFILE

Education and Experience Preferred

4-year degree from an accredited university in from
an accredited university in Business Administration, Marketing, or related
major and 4+ years of relevant professional experience, demonstrating
progressive career growth and a pattern of exceptional performance;
OR
6+ years of relevant professional experience in of
relevant professional experience in marketing or related function,
demonstrating progressive career growth and pattern of exceptional performance.
MBA or other graduate-level degree in relevant
field preferred
4+ years product management and/or digital marketing experience
2+ years experience with AdTech platforms is
strongly desired
Experience working with Personalization, CRM, and/or
ecommerce technology preferred
Knowledge and practice of core principals of software development
lifecycles – preference for knowledge in Agile practices
Proven skill in presentation, negotiation and
persuasion of stakeholders
Proven skill in balancing product capability
development with business risk management
Proven skill in leading and working across multiple
and distinct functional organizations (e.g. IT, International, Marketing)
Strong ability to speak with technical and creative
teams and translate these areas to business teams, with an understanding of
impacts
Thrives in a fast-paced, entrepreneurial environment, but within a
large, complex business

CORE WORK ACTIVITIES

Lead Development and Delivery of a World-Class Personalization
and Marketing Platform

Product Strategy
Develop
and actively forward-manage the product roadmap for assigned product(s)
including the Advertising Technology and Media Network
Serve
as a key business SME and point of contact for assigned product(s) including
the Advertising Technology and Media Network
Monitor
the competitive market place and quantify new market opportunities
Help align the Personalization and Marketing Platform product roadmap
with the roadmaps for various product teams including Data Strategy, CRM
Platform, Content Management, M.com and Mobile App, and API among others while
also balancing inputs from Personalization Activation and broader Global
Marketing initiatives
Keep
current on emerging technologies and business strategies that can enable
increased relevancy for the guest across Marriott’s digital products
Collaborate
with other Product and Platform teams to leverage integrated and cross- product
capabilities and align roadmaps
Capability
Analysis
Analyze
and benchmark product performance in the marketplace
Continuously
groom and ensure product backlog is aligned with current business priorities
Identify
optimization opportunities to drive continuous product management
Identify
and create mitigation plans for data and technology gaps that enable and
accelerate future product capability development
Partner
with other Global Marketing and Product teams to balance trade-offs in
performance, features and speed-to-market
Development and
Delivery
Partner closely with IT Plan, IT Build and
Enterprise Architecture to align business capabilities to technology and data
strategies
Act as the main point of contact for IT Plan, IT
Build and Enterprise Architecture to manage the technical planning and for
Digital Project Management/Scrum and IT Build on the implementation of product
capabilities
Drive product development through the entire
product management lifecycle, from prioritization to release and sprint
planning, manage business acceptance criteria, develop user stories, scenarios,
and requirements
Partner with IT Plan to align any product
development system dependencies with key platform initiatives and with other
efforts in progress across digital channels including Marriott.com, Marriott
apps, email, and paid media among others
Act as end-user advocate and ensure balanced
decisions are made that consider development and support costs, risk, end-user
experience, ongoing maintainability and reliability, and stakeholder needs
across all digital business units
Ensure
clear communication and coordination across business, design and engineering
teams to manage the scope of each product launch for on time, on budget
delivery of features
Define,
document and drive key product business metrics and reporting
Help
the Senior Director, Personalization and Marketing Platforms guide budget
planning and manage product budget and timelines
Activation
Readiness & Support
Work
with the Personalization Activation team to define, document and drive a
baseline of key business metrics and reporting to ensure high product
performance
Partner
with Data Strategy, CRM Platform, IT and other development partners to ensure that
the required capabilities and data are available within the timeframe required
for activation of key personalization campaigns
Partner
with the Digital Personalization Activation team to support go-to-market launch
plans and continuous optimization tactics that leverage current product and
platform capabilities
Assess
and define any immediate capability gaps across current activation needs and
prioritize into product roadmap backlog

MANAGEMENT COMPETENCIES

Building Relationships

Coworker Relationships

Builds credibility with others and encourages
strong working relationships.
Creates a work environment in which others feel
comfortable sharing thoughts and feedback.
Shows awareness of how own behavior impacts others
and the work environment.
Encourages others to work together.

Customer Relationships

Models and empowers others to anticipate and
respond to customer/stakeholder preferences and feedback.
Clearly explains policies in ways that create
strong customer/stakeholder relationships.
Monitors customer/stakeholder satisfaction and
takes appropriate action.
Resolves customer/stakeholder issues and concerns
raised by others.

Global Mindset

Creates an environment where everyone is valued and
included.
Models and coaches others on representing the
Company culture of service, opportunity, respect, and fair treatment.
Acts when others are treated unfairly or are not
valued and respected for their unique skills.
Looks for and uses ideas and opinions from diverse
sources.
Attracts, develops, and retains a multicultural and
multigenerational workforce.
Gives all associates the opportunity to achieve
their full potential.
Organizes activities that promote inclusion.
Maintains an awareness of changing
customer/stakeholder and associate characteristics.

Generating Talent and Organizational Capability

Organizational Capability

Ensures the work is organized so it can be
effectively completed.
Continuously improves work processes.
Brings together the appropriate mix of associate
knowledge and skills to complete work.
Coaches others on scope of technical decision‐making authority.
Uses meetings and other forums to regularly
communicate status of work.

Talent Management

Provides, seeks, and acts on constructive feedback.
Develops others by identifying needs and providing
resources in area of expertise.
Uses professional networks to attract top talent in
area of expertise.
Participates in the hiring process and ensures
successful on‐boarding of
new associates.

Leadership

Adaptability

Models and coaches others on staying calm and
focused during stressful situations.
Communicates to others why change is happening and
how it impacts their work.
Models flexibility when managing multiple demands
and changing priorities.
Provides resources that help others deal with
change and challenges.
Adjusts team and own priorities when experiencing change
or challenges.
Determines how change impacts stakeholders and
communicates concerns to leadership.

Communication and Professional Demeanor

Clearly presents complex information using
different methods.
Adapts communication style based on the audience.
Demonstrates active listening to ensure
understanding.
Models and coaches others on appropriately
interpreting verbal and non‐verbal behavior.
Models and coaches others on displaying
professionalism and gaining respect from others.

Problem Solving and Decision Making

Identifies issues and makes suggestions to solve
complex problems affecting daily work.
Models and coaches others on breaking complex
issues into manageable parts.
Looks for and shares information with others before
making a decision.
Models and coaches others on identifying and
evaluating alternatives and their implications before making decisions.
Involves and gains agreement from others when
making key decisions.
Makes complex decisions and works with others to implement
solutions in reasonable amount of time.

Learning and Applying Professional Expertise

Applied Learning

Sets own career goals and identifies developmental
areas for self and others.
Uses resources and challenging assignments to improve
performance of self and others.
Gathers, shares, and uses information about
industry and discipline trends and best practices.
Budgets for training to support associate
development, as applicable.
Coaches and holds others accountable for professional
growth.

Business Acumen

Ensures others understand how their work impacts
property and team performance.
Coaches others on the drivers of performance and
their impact on key business and property metrics.
Shows an understanding of how different
customer/stakeholder groups have different revenue potential.
Identifies innovative ways to improve,
productivity, customer/stakeholder satisfaction, and profitability.

Technical Acumen

Maintains advanced technical knowledge and skills and
models their use for others.
Models and promotes the appropriate use of
facilities, equipment, and materials to perform the job.
Demonstrates and shares expertise in policies,
procedures, and legal requirements.
Manages and completes complex technical assignments
and coaches others on solving advanced technical issues.
Demonstrates and reinforces technical standards and
processes to support work requirements.
Identifies innovative technical approaches and
communicates how they can improve processes or business functioning.

Managing Execution

Building and Contributing to Teams

Promotes teamwork by explaining how each associate
supports shared goals.
Builds commitment to team goals by explaining how
they support department and property success.
Works with team members to solve issues and make
decisions that impact them.
Manages disagreements among team members.
Recognizes department, team, and individual
achievements.

Driving for Results

Creates a team environment that encourages
accountability, high standards, and innovation.
Makes sure others understand performance
expectations.
Sets and tracks goal progress for self and others.
Monitors the work of others to ensure it is
completed on time and meets expectations.
Breaks down barriers so team members can accomplish
their work.

Planning and Organizing

Prioritizes group activities based on importance,
urgency, and impact to goals.
Manages team workload and delegates assignments
appropriately.
Ensures team members have the equipment, materials,
and other resources needed to accomplish their work.
Avoids conflicts when setting project timelines and
communicates key milestones and deadlines to others.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.