Kraft Heinz, The Company
As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World . Bringing this vision to life are our 36,000+ teammates around the world, making food people love.
Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.
Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us - and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen - there’s one thing to do join us.
Our Culture of Ownership, Meritocracy and Collaboration
We’re not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.
As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.
The Associate Brand Manager will be responsible for leading cross-functional business teams in the planning, execution and analysis of various business initiatives related to products, pricing, promotion, and packaging across specific channels. An Associate Brand Manager gains broad exposure to all functional activities on the National Accounts business including Consumer Insights, New Products, Sales, Operations, and Finance, which results in strengthened marketing fundamentals and a holistic approach to driving business growth. Demonstrating excellence in these areas will lead to future progression on a general management career path. This position directly interacts with the field, customers, cross-functional representation, and is a key member of the Channel Team.
Lead development and delivery of customer facing presentations with Top 200 Foodservice Operators.
Acts as regional channel marketing lead for 1 of 3 regions of National Accounts
Works across multi-channels to develop pragmatic solutions for operator partners and distributors
Owns the P&L and understands the key leavers to increase profit
Focuses on the vital few to drive the business translating brand strategy to channel specific brand strategies and executions
Assists with developing annual marketing plans that meet the growth objectives of the channel and brands
Creates segment and account specific marketing programs to drive demand
Provides field sales the tools and materials they need to achieve sales objectives
Closely monitors and analyzes sales volumes, market share trends and competitive activity
Performs in-depth analysis and reporting of multi-channel marketing, promotional campaigns and programs to optimize their performance.
Leads end to end business processes with cross functional partners
Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).
Bachelor’s Degree in Business, Marketing or related field; MBA preferred
At least 3-5 years of experience in multi-channel marketing, product management, brand management
Strong numerical and analytical skill set with ability to interpret quantitative data and perform detailed trend analysis utilizing raw volume data
Outstanding verbal, written and interpersonal communications skills with a proven ability to work collaboratively with product development and sales
Ability to handle simultaneous projects and deliver within agreed upon time frames.
Experience in marketing plan development:
situation assessment, strategy, and tactical plan development.
Strong organizational and project management skills.
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity