Social Media Manager

Apprisen - Louisville, KY (30+ days ago)4.0

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

Deliberate planning and goal setting
Development of brand awareness and online reputation
Content management
SEO (search engine optimization) and generation of inbound traffic
Cultivation of leads and sales
The Social Media Manager must be a highly motivated, creative individual with experience and a passion for connecting with current and future clients. That passion comes through as he/she engages with individuals on a daily basis, with the ultimate goal of turning fans into customers. Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected consumers/potential clients. The Social Media Manager is instrumental in managing the company’s content-related assets.

The primary responsibility of a Social Media Manager is to develop and implement a social media marketing plan that will consist of the following:

Brand Development
Identify Target Clients
Clear Objectives
Visual Design and Web Development Strategy
Solid Content Strategy
Promotion Strategy
Engagement Strategy
Conversion Strategy
Measure & Analyze to Establish ROI

Essential Duties:
Manage social media marketing campaigns and day-to-day activities including:
Develop relevant content topics to reach the company’s target audience.
Create, curate, and manage all published content (images, video, and written).
Monitor, listen and respond to users in a “Social” way while cultivating leads.
Conduct online advocacy and open a stream for cross-promotions.
Develop and expand community and/or influencer outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Design, create and manage promotions and Social ad campaigns.
Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
Analyze key metrics and tweak strategy as needed.
Compile reports for management showing results of each initiative.
Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
Develop organizational elements in order to implement a proactive process for capturing happy, loyal client online reviews.
Monitor trends in social media tools, applications, channels, design and strategy.
Engage in ongoing professional development to remain up to date on digital marketing trends and best practices.
Identify threats and opportunities in user-generated content surrounding the agency and report notable threats.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Monitor effective benchmarks for measuring the impact of social media campaigns.

Qualifications and Experience:
Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
Demonstrates creativity and documented immersion in social media.
Proficient in content marketing theory and application.
Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains a working knowledge of principles of SEO.
Possesses functional knowledge and/or personal experience with WordPress.
Maintains excellent writing and language skills.
Enjoys a working knowledge of the blogging ecosystem relevant to the finance industry and financial education.
Displays ability to effectively communicate information and ideas in written and video format.
Exceeds at relationship building and management both online and in the community.
Practices superior time management.
Is a team player with the confidence to take the lead in a proactive manner.
Has a strong technical understanding and can pick up new tools quickly.
Demonstrates client service skills and techniques such as empathy, patience, advocacy, and conflict resolution.
Possesses ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

This is a full time position with the following benefits:
Very generous Paid Time Off plan
Medical, dental, and vision insurance
Life insurance
Short and long term disability
Sec 125 Flex spending plan