Marketing Analyst

Sprout Mortgage - Irvine, CA2.5

Full-timeEstimated: $56,000 - $77,000 a year
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We are seeking to hire a Marketing Analyst in Irvine, California for our growing company. If you are driven by results, are technically savvy, and can transform data into useful information, we’re looking for you.

As a non-QM mortgage lender, we provide home loan programs for a broad range of borrowers, and each program is designed to serve the needs of a specific segment. Whether it’s real estate investors, self-employed individuals, wealthy retirees, persons with recent credit problems, or foreign investors, we have a loan program that borrowers can afford.

The Marketing Analyst provides decision support across all channels of business including D2C (Direct-to-Consumer Retail), Wholesale and Correspondent Lending, and manages sales lead flow into the D2C Contact Center team.

The Marketing Analyst will be responsible for functions such as:

  • Gauging the success of marketing campaigns and reporting on marketing activity, developing reports and dashboards for key stakeholders
  • Establishing statistically valid test scenarios and experimental designs for B2B and B2C campaigns
  • Forecasting and managing lead volume to the D2C sales team
  • Maintaining the company’s Marketing Calendar
  • Managing the change control process for marketing collateral updates
  • Managing multiple priorities to assist the team and partners in meeting all deadlines

Requirements:

  • Exceptional analytic skills and data-driven thinking
  • Minimum of 3 years related marketing analyst experience required; with a focus of that experience in the mortgage lending or real estate sector
  • Deep experience with GoogldAds campaign management and Google Analytics toolset
  • Familiarity with web lead aggregators
  • Highly developed Excel skills
  • Experienced in one or more CRM and/or Marketing Automation applications
  • Ability to extract/translate/ load large and varied datasets (using SQL or a derivative tool)
  • Excellent written and verbal communication skills

Job Type: Full-time

Experience:

  • marketing analyst: 3 years (Required)
  • GoogldAds and Google Analytics: 2 years (Required)

Education:

  • Bachelor's (Required)

Work Location:

  • One location
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