Associate Strategy Planner (Freelance), MRM//McCann

Worldgroup Careers MWT - Salt Lake City, UT4.0

Full-time | ContractEstimated: $47,000 - $66,000 a year
MRM // McCann is seeking an Associate Strategic Planner (ASP). This is a rare opportunity to break into the strategic planning team of a top global agency.

You: Inside of you lives a curiosity that always drives you to ask “why?” and occasionally sends you down a deep Wikipedia-rabbit-hole. You believe equally in the power of a truly great creative idea and the value of sound data. You’re a persuasive writer. You love a good story and you read—more than just on your phone. You know how to analyze and synthesize information to get to the big “aha.”

You’re comfortable both in the limelight and behind the scenes. You want to be part of an agency that rewards loyalty, promotes from within, and appreciates people’s individual quirks.

Most importantly: you want to learn to be an exceptional Planner and to help produce award-winning work that matters.

Us: We’re MRM // McCann, part of the global McCann Worldgroup network. Our Strategic Planning team members develop deep understanding of target audiences and help translate those insights into effective creative work that motivates action.

We’ve got clients you’ve actually heard of and, as an ASP, you’d have the opportunity to touch many of them. We’ve designed our ASP role to support several account teams at once. This gives you the chance to:
  • Learn about various client industries
  • Work directly with several different Strategy Directors, Creative teams and Account Directors
  • Gain experience in many areas of the business, including: research, audience insight development, brand planning, comms planning, advertising, marketing, digital strategy and UX, social, RM, sales and event support
We want you to challenge us and our thinking. And we intend to challenge the hell out of you.


Research Assistance, Audience Championing + Storytelling
Be a scrappy researcher intent on helping your Strategic Planning team members more deeply understand our clients’ businesses, target audiences, and competitors
Help distill complex research and data into simple, compelling and insightful narratives
Learn to develop discussion guides, research briefs, audience personas, customer journeys, competitive audits, messaging architectures, and agency POVs
Play the role of champion for the target audience, ensuring that agency work is as impactful for him or her as possible
Learn to craft beautiful, tightly defined creative briefs and partner with Creative team members to help produce extraordinary work
Other duties as assigned


Currently Pursuing a BA or BS in marketing, advertising, public relations, journalism, sociology, psychology, or related field


Exceptional ability to get things done
Exceptional collaboration skills
Solid storyteller with excellent written, verbal, and presentation skills
Able to take guidance and feedback from multiple sources, process it, and put it into practice
Some experience using secondary or syndicated research tools preferred
Bonus points for any candidates experienced in assisting in the design or facilitation of primary research methods, in either a professional or academic setting


MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.

We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?
If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s):
Ideas power everything
We’re Better Together
We’ll figure it out
Complexity can be managed
It only counts if we deliver
Technology is magic

MRM//McCann is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM//McCann is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.


MRM//McCann is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

If you require reasonable accommodation for any part of the application process or hiring process, please submit your request through one of the following methods listed below:

(a) Dedicated fax 801.257.4412
(b) Dedicated email
(c) US mail
(d) Dedicated phone – 801.257.7700: DISABILITY ACCOMMODATION REQUESTS ONLY

Required Skills

Required Experience